AVENUE 32

Avenue 32 is an online fashion retailer of luxury clothing, bags, shoes and jewellery.

The retailer looked to Cirqle to start a highly targeted influencer marketing campaign across 6 countries.

Avenue 32 was looking for brand ambassadors to style themselves with the Alexander Wang Red Rockie Bag, a Victoria Beckham Dress, Tabitha Simmons shoes and a range of other high-end products from top designers. With its tough-luxe approach, we invited influencers who can style designer products with key SS16 clothes and accessories, while most importantly showing off the key products distinctive shape and features.

Proposing a new type of social campaign, Avenue 32 offered a platform-specific reward to influencers that was of extremely high value. 

RESULTS

  • High engaging campaign across 6 influencers from 6 countries;
  • CPM of GBP 4.09;
  • Over 125.000 engagement points (Likes, comments, retweets, shares) were delivered across 3 different social channels;
  • 6 bonus posts received

Interested in reading more about how Avenue 32 used automated campaigns to drive awareness and sales? Complete the form below to download the case study.