BELSTAFF

Celebrating fans through automated campaigns with Cirqle.

While Belstaff's passionate and adventurous fans frequently share photos of their latest travel trips across the social web in their latest jackets, the luxury brand felt a bigger opportunity was on the horizon. The answer: a user generated content campaign to showcase their fans’ enthusiasm around the Here Be Dragons campaign Belstaff launched.

Leveraging Cirqle's automated campaigns platform - Belstaff was able to seamlessly bring user generated content into the e-commerce experience with a direct connection to campaigns across 6 countries. As a result, the brand was able to celebrate fans, inspire new customers and prove a direct ROI from engaging with key influencers across the globe.

By teaming up with Cirqle, Belstaff was able to:

  • 46+ content pieces on the Belstaff Here Be Dragons campaign;

  • High quality visits to Belstaffs pages;

  • 10 influencers across multiple countries.

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Sample resulting content

 

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