FactorytwoFour x Shift

Generally, folks choose between three popular options when buying a used car. The most common would be to head over to your local used car dealership where there is a chance you might get screwed over on financing or end up with a lemon. Then there’s Craigslist, as you know I have been very familiar with. This option can be sketchy if you’re clueless.

You might meet up with someone untrustworthy that “forgets” to tell you the issues about the car. You might also get a chance to test drive and purchase a potentially stolen vehicle. Worst of all, there is a high-risk chance of buying a lemon, which actually happened to me in my latest Will It Flip project.

You’ll have to wait for that story.

Lastly, there is Carmax. This is a popular one. The place has warranties, no-haggle pricing, and pretty good customer service. But all three of those options have one big inconvenience: You’re going to spend a good chunk of your day to see the car.

What if I told you there is a much better and easier way? Shift is a new used car buying service that is unlike any other I’ve experienced. I will break down for you. I was told that I could test-drive any used car I desired on their site. Of course to me this meant either finding the most expensive car, one with the most horsepower, or both.

Now what’s game-changing about booking a drive through Shift.com is that you can actually choose the meeting location of your test drive. That means you can summon the car you’re interested in to your house, your job, your ex’s place, or anywhere you want.

Aside from the obvious choice of choosing the Hellcat, I figured it would make sense to have the car delivered to an inconvenient location; some random beach in Malibu close to Neptune’s Net.

Within minutes of completing the booking form, I received a call from a real life person from Shift.com verifying and confirming my drive. This is also the part where they would ask to verify your credit score. This is to make sure you can actually afford the car you booked and you’re not just some kid like myself who wants to take some fancy car out for a drive. Following this call, I received an email confirming the date, time, location, and the phone number of the delivery guy or as they call it, “car enthusiast”, who will be delivering the car to you, my guy’s name was Colston.

Upon first browsing their current stock, I narrowed my choices down between a 911 Carrera S or a Hellcat Challenger, I went with the latter since I’ve actually never driven a muscle car before and also because, c’mon man, Hellcat.

Moderosa x UGG Australia

When UGG approached us to find key influencers across Europe, our minds went racing and brought us to the Lovely Roos-Anne van Dorsten from high-end fashion blog moderosa.com

As Fall has finally settled in, now is more the time than ever to wear those Classic UGG Boots, and Moderosa has done a stellar job of doing so as you can see below:

Oliver Sweeney x Mnswr.com

Oliver Sweeney x Mnswr.com

British shoe brand Oliver Sweeney has garnered a fascinating following since its launch in 1989 and is all about taking the traditional and give it a contemporary twist. Widely known for their crafting award-winning footwear, Sweeney has blossomed into a renowned British brand that produces everything from hip-flasks and socks to sweaters and men’s fragrances. Powered by Mnswr.com through Cirqle. 

Belstaff x Aleksandar Jason

Belstaff approached us to invite influencers to promote their Here be Dragons campaign. Below is the work from one of our talents Aleksandar Jason.

“Here Be Dragons” is an expression originating from ancient cartography where the phrase was used as a warning, making dangerous, uncharted corners of the earth. But to some, this warning acted in quite the opposite way, representing an invitation into places where there was more to be found. Where new experiences could be sought and enjoyed. The unknown was given an irresistible lure and this made people explore. These same people exist today and they are our core audience: people who seek to venture into the unknown. 
The campaign established a powerful, differentiated stance for Belstaff within the market that, crucially, incites immediate intrigue. The idea of adventure and the pursuit of freedom deeply appeals and resonates with the brand. Belstaff is the only Outerwear driven lifestyle brand, that physically and emotionally protects you to venture free, having done so in legendary style since 1924.

LS:N Global interview with our founder

When people want to view content that someone is producing, and that content relates to your brand, you’re practically advertising in a way that’s non-invasive.
— Steven Lammertink, Founder & CEO The Cirqle

Speaking at Decoded London 2016, our founder Steven Lammertink explained how The Cirqle makes it easy for brands to connect with influencers, and to effectively extend their reach among a target audience.

What this means to your brand

1. Stop using banner ads. With the rise of the Ad-Blocker market consumers are screening out traditional advertising messages.

2. Trust influencers. People now place value in other people rather than brands when thinking of buying a product or service. 

3. Think about engagement. The true success of a campaign is measured in terms of engagement with the right target audience. 

4. Track in real time. Platforms such as Cirqle now enable brands to monitor influencer campaigns on Instagram, Twitter, Facebook, YouTube, Google Analytics and Pinterest.

5. Experiment with platforms. Snapchat might now have a similar level of metrics as YouTube, but it’s still worth investing in the channel.

Introducing Cirqle Pulse

We're extremely excited to announce Cirqle Pulse. A tool for our brands to search the social landscape for what influencers are writing about your brand. Or your competitors. 

Search for influencers writing about your brand across Instagram, Facebook and Twitter by typing in a hashtag, mention or keyword.


Hit that orange button in the bottom right corner to chat with us. We'll get you setup in no-time. 

Andy Suryandi x TW Steel

For three years now, TW Steel has been the proud Timing Partner of the Yamaha MotoGP team. Home of living legend Valentino Rossi and world champion Jorge Lorenzo, these are the fastest men in the world. To celebrate the team’s dominating 2015 season, they decided to create a brand new range of watches for them: the Yamaha Factory Racing Grandeur Sport collection.

Last year, the team won the Triple Crown: the championship for the best rider, best team and best manufacturer. This level of excellence suits TW Steel and we hope it matches your style as well. The successful partnership between the Dutch watch brand and the elite racing team is all about the shared passion for speed, design and performance.

The Grandeur Sport model is created from scratch. This Yamaha Factory Racing collection comes in two sizes – 42mm and 46mm – and two colors – black and blue. Each model sports an aluminum bezel, a state–of–the–art movement and a genuine rubber strap. Made from carbon fibre, the dial features elevated chrono rings and the M1 logo on the dial to communicate the true champion spirit.

This post is written by Andy Suryandi

Mae & Many x Marie Stella Maris

Occasionally, we come across the most beautiful posts that our influencers create and share with their loyal followers. And occassionally, we feel we should share those posts on our own blog. Especially when it involves one of the coolest water- and cosmetics brands that's currently taking the global stage: Marie Stella Maris

Mae and many created the beautiful post below and included amazing images of the in-house cafe, water bottles and cosmetics line. Next to that, the story Mae and Many managed to create around the brand helped alleviate the perception of Marie Stella Maris right in the middle of their target audience. 

More and more, we're drawn to brands that have a story to tell. Brands that, while doing something good for the world, make us feel good too. Amsterdam-based lifestyle brand Marie-Stella-Maris does just that. I was first introduced to the brand a few years ago when they transformed a corner store on the Keizersgracht into a stunning boutique, complete with impressive window displays and striking campaign photography; the branded dark blue and white labels adorning their perfumes, soaps and bottled water read, "Care for water." This sophisticated simplicity has always intrigued me, and I finally had the opportunity to meet with Josha Jansen (Marketing & Communications at Marie-Stella-Maris) to talk about the brand's simple idea: that everyone should have access to clean drinking water.

Cirqle in the Wall Street Journal

Steven Lammertink, the company’s founder and CEO, says platforms like his actually make things much easier for brands, which often employ multiple ad agencies for a single social influencer effort. This often introduces a lack of transparency and friction in communication of ideas and results,” Mr. Lammertink said. Instead, with Cirqle’s platform, brands can get social ad campaigns—starting with, for example, basic brand mentions in an influencer’s content—up and running in 20 minutes, he said.

Scotch & Soda x Six Feet from the Edge

Scotch & Soda was looking for those creative and curious enough to spin their own tale on a mini voyage of discovery (related to both garments and stores). Influencers the brand selected were able to recreate this ‘finder’ sensation in their social and blog posts.

Describing the big picture, and then hinting at the special details that you stumble on, upon closer look.
The luxury brand invited influencers to base their stories off a visit to the Scotch & Soda store in Amsterdam’s Negen Straatjes (Huidenstraat 3-5) or the flagship store on Amsterdam’s Heiligeweg 34/36.

The beautiful results from Six Feet from the Edge are below:

This post was written in collaboration with Scotch & Soda, but of course all opinions were from Six Feet from the Edge.

Reaching over 150 million consumers

Today’s biggest challenge for brands is reaching their target audience. Several studies underline that traditional marketing does not do the trick anymore. Brands are able to create brand awareness through TV-commercials or traditional ads in on- and offline magazines, but its effect is similar to putting a billboard on the highway: it is hard to (track and measure) the impact those campaigns have on your audience.
The biggest challenge with traditional marketing practices is that it regarded as intrusive by its audience. Next to that, the rise of ad-blockers dismantles the reach of traditional online advertising. Native marketing can be an answer to some of these challenges. If done right, these ads do not intrude with the consumer experience and are not prone to ad-blockers.
The best known forms of native marketing are advertorial and sponsored content. Both are forms of advertising where brands create content. We believe (and it is supported by several studies from McKinsey, Tomoson and more) that the strongest form of native marketing is branded content e.g. content not created by the brand but created by the owner of the platform. Because the owners of the platform have the best knowledge and skill-set to engage their audience, the audience the brand wishes to target.
Having a third party tell your story does not only create new and fresh stories that drive sales. This technique also provides brands with visual storytelling imagery they could not possibly create themselves. Below are some examples of strong visual content. All within the vision of the respective brand but all with a unique approach to the brand's key values and aesthetic.

Beyond these examples, we're extremely excited to announce our network now reaches over 150 million consumers across 27 countries. If you're interested in running campaigns through our platform, do not hesitate to leave your e-mail address in the comments section below. We'll promise to reach out to you soon.

Mikuta x Wolford

Natalia Georgala x Overt NYC

A Clothes Horse x Good Earth

Preppyfashionist x Renard

Fake-Leather x Nestpick

Jair Zino x Under Armour

Onepiece x Mikuta

We live and breathe influencer marketing every day, so much so that we often forget that not everyone knows what it is. Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.

Influencer marketing is a multifaceted strategy that has helped hundreds of brands across categories connect with their consumers in a familiar way. The industry is filled with interesting perspectives from marketers who are using the strategy in unique ways. 

Some of the hottest assets in the online fashion Internet industry at the moment are a collection of trendy individuals who are valued for their ability to peddle merchandise in their social-media posts. And jup, she's at it again, Jacqueline Gidlof from one of the most popular blogs Mikuta.nu produced this amazing stream of content for our client Onepiece. And it's pure gold.

Check it out yourself and make sure to reach out to us if you're interestered in running campaign(s) through Cirqle. 

Jair Zino x Under Armour

Under Armour’s full-court press has propelled the athletic-wear brand past Adidas in the U.S. and put Nike squarely in its sights on the world stage. 

Under Armour has not only been a frontrunner of the so-called athleisure trend but has also succeeded building a passionate online community around itself through its investments in technology and integrated fitness apps. Its strong brand messaging through campaigns like “I will what I want” has also touched a chord.

In a collaboration with Jair Zino the brand invited 10 influencers to 'Go Dark' and not post anything on social. Instead of posting to social media, the athletics brand invited influencers to work out in UA gear. The below features the work by talented male blogger Jair Zino in an amazing feature on the Under Armour brand. 

Preppyfashionist x Renard

Virgit Canaz juggled her deep blogging passion with her responsibilities as a pre-school teacher for more than a decade until late 2014 when she became a fashion blogger and took the plunge into full-time blogging. Virgit is the living proof that it’s never too late to do what you love. Her eye for style has seen her blog receive more than 5.3 million pageviews and over 70K followers on Instagram.

Virgit's most recent collaborations included working alongside with Veromoda, Noisymay, Triangl, Daniel Wellington, Little Mistress, Purificacion Garcia, Tia Maria, Vesper, Hedonia, Choies, Boohoo, Chicwish and Sacha. 

In 2014, Virgit was chosen as one of the twenty best blogger to bookmark by www.whowhatwear.com also been featured in Thesun.uk, Cosmopolitan.com, Grazia.it, Giselle.jp and Instyle.co.uk magazine.

In her most recent collaboration with Renard Watches, Virgit features the diverse ways both men and women can wear Renard watches in a beautiful and unique way. 

Humphrey & Grace x Made.com

Humphrey and Grace sharing their vision on our client Made.com:

"Choosing furniture is one of my favourite parts. So when I was invited to the Made showroom last week I jumped at the chance. I have actually purchased smaller items from their online store before and was interested to see how the showroom would feel given that the company aims to offer quality furniture at affordable prices by cutting out the middle man – i.e. the high street presence with it’s enormous overheads. In the UK there are only three showrooms, one in Liverpool, one in West Yorkshire and the one I visited in Soho, London.

The showroom itself is spacious and the staff friendly without being overbearing. You can wander in peace or ask for assistance, and if you do need help then they know their products well. Yes I asked a few random questions to test their knowledge. Yes they knew the answers… Full marks lovely folk of Made.

Everything in the showroom is designed to make your furniture shopping as straightforward as possible. Most obviously you can actually see the furniture for yourself, check the quality, get a feel for the brand. Try before you buy I guess?! I happen to think it’s pretty lovely furniture with something to suit all tastes and styles."

Adriana Gastelum x Wolford

One of our favourite influencers of this moment is Adriana Gastelum from fashion, travel and lifestyle blog fake-leather.com. Het style is effortless, sophisticated and has that feel and ooze to it that you can only crave for.

In one of our recent collaborations with luxury brand Wolford, she created this post. The text in the bottom belongs to her blogpost. Please have a look and leave a comment if you'd like to share your opinion with us.  

I have this curse that happens every time I decide to stay at home in my pajamas, without make-up and maybe without brushing my hair, reading a long book by the window (or maybe watching some make-up tutorials on Youtube so I can pretend I will try them later), when someone comes knocking at the door. Great timing, huh? I’m probably not alone on this.

‘Cause not everyday is made to step out to the world looking like a million bucks, sometimes you only need a zen mode for your mind and body. Lightweight make-up, blue jeans and a comfortable Wolford quality t-shirt are the perfect balance for that I woke up like this look. And then, if you need to go out for whatever reason, you can simply take a jacket, a bag and step out looking, maybe not like a million bucks, but moderately chic.

Mes Voyages a Paris x UGG Australia

When UGG Australia came up to us to setup a collaboration with influencers across Europe we immediately felt the excitement.

UGG Australia has been at the foundation of the European womens- and footwear market for years. The brand has established itself as being a go-to for the modern woman: iconic, classic, comfortable and uncomplicated. 

Mes Voyages a Paris was one of the over 20+ influencers that have worked with the brand in the #myCLASSICstyle campaign that we helped launch across Europe. And the results, which are absolute stunning, are highlighted below. 

Meanswearstyle x Shinola

There are many ways to collaborate and build relationships with great influencers that don't involve a big budget - and Cirqle can help you find the right way to go about it.

Our subscription client Shinola came to us with the task of finding influencers for their Detroit assembled 47 MM Chronowell watch. The goal? Drive traffic to their brand's online media and store. So, we connected Shinola with just the right influencer: www.menswearstyle.com

NYFW '15 Infographic

With close to $900 million dollar in revenue for the city of New York, over 230.000 people attending and a 193% increase in Instagram activity, the Mercedes Benz Fashion Week is the prime event for the fashion industry.

For the second year in a row, we're looking back at our data to discover top performing brands during and around the fashion week. We analysed over 25 million data points by over 4200 influencers across Instagram during 3 days. We're looking back at the 2015 performance of the brands that participated and were most frequently mentioned or written about.

The results are illustrated by the infographic below and are ordered according to geographic region, countries and brands generating the most buzz. We've even been able to trace back to the most mentioned product. 

Have a look and feel free to share!

*Click on the image to enlarge

Special credits to our data scientist Wisse Barkhof and visual designer Marin Licina.