Introducing: The Cirqle Mobile App

Mobile app

We're extremely proud to be announcing that today we're launching a private-beta for our mobile app (iOS and Android). Our app will help brands find global influencers faster (and vice-versa) and with greater speed/accuracy at a fraction of the cost. 

Beyond that, we're introducing a brand new feature called Geo-campaigns, enabling brands to target influencers within a certain proximity to i) invite them to enter their store (for a free goodie) ii) host an event or iii) firestart an army of influencers to promote a specific service.

The possibilities are endless and we're open up to receive ideas you may have by e-mailing them directly to [email protected] You can now officially subscribe to our Beta-program by clicking the button below.

As you know, The Cirqle offers a cutting edge platform to identify the social influencers who will resonate with your audience and deliver the most meaningful engagements. 

The Cirqle

Our invite-only network is comprised of over 9,000 leading social influencer accounts on Twitter, Instagram, Snapchat, YouTube, and Facebook, who are required to be in the top 15% of engagement on each platform to join.

They currently reach over 5 billion followers. Additional strengths of our platform are:

  • Rapid campaign turnaround time 
  • Campaigns at a fraction of the cost of traditional PR
  • Powerful analytics to justify your next Influencer campaign
  • Cut workflow management by 5x
  • Increase campaign throughput by 8x

 

 

A Look Back at 2016

Now we've entered the new year, we wanted to take a moment and reflect on what has been an incredible year for The Cirqle, and most importantly, for our customers. We’re proud of how we’ve evolved this past year, and look forward to keeping up the pace in 2017.

Here’s a quick look back.

EXCITING NEW FEATURES

We launched and introduced one of our hallmark products from scratch: the Brand Dashboard. allowing brands to recruit and select the right influencers for their campaign, measure the impact of their campaign in real-time and create and launch campaigns over 50 countries with the flick of a switch. 

We launched Cirqle Pulse, allowing brands and agencies to quickly scan the social landscape for who's writing about their brand, and their competition. 

We introduced a feature called Cirqle Radar, a quick and effective tool to add your competition into one overview to track their every move, and benchmark your performance against them. 

As extension to our brand dashboard, we quickly discovered there was an opportunity for agencies to jump into the influencer marketing space. The Agency Dashboard allows PR companies and umbrella brands to manage campaigns across different markets, different account managers and different stages. 

We collaborated with key strategic partners in Europe and the United States, including Azione PR and the Publicis Group. Partners who've been able to leverage our tech to help run their influencer marketing efforts. 

We introduced Demographics data for influencers, brands and agencies. Allowing them to discover the distribution of their follower base, including age, gender, income, city, country and category of interest data. This features helps answer the question: when I work with an influencer from New York, do I actually target an audience in New York?

Brand Profiles allow brands to track their own social performance across their key social channels in one comprehensive overview. 

Lastly, we were featured in international publications, reports and publications including Fast Company, the Wall Street Journal, Stylus, LS:N Global and Cosmopolitan. 
 

OUR NEW NYC HEADQUARTERS

We completed the move into a beautiful new NYC HQ on Broadway. Subsequently expanding the team overseas and driving sales and PR from the beautiful city of New York. 
 

IMPACTFUL CAMPAIGNS AND INITIATIVES

We managed to launch campaigns that enabled some of the world's biggest brands and retailers create unique content, awareness and drive sales. Some of the featured work:

The Black Friday and Cyber Monday feature for Century 21 Stores including over a dozen of key influencers in the cosmopolitan hub of New York. 

We subsequently launched two campaigns per month over a period of 180 days for Scotch & Sodaone of the coolest underground fashion brands. Enabling them to drive traffic to their stores in the Netherlands and Germany. 

For their Here Be Dragons campaign, Belstaff leveraged our technology to recruit over 20 influencers in the United Kingdom to help promote their latest campaign.

In a major effort to get the word out in Europe about their classic boots in the #MyClassicStyle campaign, Ugg Australia worked through the platform to find key influencers to share their personal stories about the UGG boots.

Notable other campaigns included Ford, Oliver Sweeney, Under Armour, Avenue 32, Shift, Samsung, Qlippie and the Municipality of Eindhoven

The Dutch Government selected The Cirqle as one of eight startups eligible for the Partners in Business grant, specifically aimed at start- and scale-ups focussed on New York and the US market and providing support in finding, hiring and retaining talent, providing office space, swift visa applications and access to investors. 
 

WHAT'S IN STORE FOR 2017

We have several key product launches lined up for 2017 that will make it even easier for brands to find their customers, both on- and offline. 

In addition, a number of partnerships will be announced and we will quadruple the size of our team over 2017 to cover even more markets. 

It’s been a landmark year for The Cirqle, and we are exceptionally grateful for your ongoing support. We’re excited for what’s to come in 2017 and to continue to help bring our customers’ inspiring ideas to the world.

Thank you for making 2016 so extraordinary.

 

House of Eleonore x De Bijenkorf

The name House of Eléonore finds its origin in an old story which goes back to the 12th century, the time when Eleonor from Aquitaine lived. Eleonor was a quite stubborn and modern woman for her time. For example she took part in the battlefield and divorced her husband. Furthermore she was yet one of the most powerful and desirable woman at that time. The name House of Eléonore therefore stands for the strength, personality and style of every unique woman.

Symbolized with the Morpho Helenor butterfly, House of Eléonore’s first collection is inspired by nature, the tropical island of Papua New Guinea. Elegant shapes based on birds, plants and other objects from nature combined with bright sparkly colored diamonds take place in the first collection called “bird of paradise” (text credits: joellawassink.com).

The brand reached out to The Cirqle to help them promote their shop-in-shop concept in De Bijenkorf. Below features two influencers who promoted the brand.

Joella Wassink x House of Eleonore and de Bijenkorf

Elegant, honest and personal. Those are the words that pop into my mind when thinking about House of Eléonore. Last weekend I was invited to an amazing event hosted by House of Eléonore in their shop-in-shop located in De Bijenkorf Rotterdam. 

Just like Sushi x House of Eleonore and de Bijenkorf

When it comes to diamonds we all know a bit about it but in the end we also know nothing. During my workshop with House of Eléonore I got introduced how the world of diamonds and high quality jewellery industry works. Often people get quite surprised by the high prices of these jewelry pieces but this all goes back to the way gold and diamonds need to be found in our nature. The places where all the raw materials for these jewelery pieces are found many people are forced to work in gold mines everyday. Nature gets destroyed and often work conditions are often inhuman in these mines. Luckily House of Eléonore only works with limited mines in one area and takes their responsibility by selling only jewelry made out of 18K fair trade gold.

Black Friday & Cyber Monday coverage for Century 21

While online retail used to be focused on Cyber Monday, this is not about one day of online shopping anymore. As a result, retailers and delivery companies have been gearing up for the earlier kickoff to the online holiday shopping season, instead of when people return to the office after the long Thanksgiving weekend. 

Century 21 kicked off the weekend with influencers covering some of their best deals they found on the ecommerce site through a series of blogpost. Five of those blogposts are featured below. 

Click on the image(s) to view the full blogpost! Credits to: Annete Tang, Sara Kiesling, Alyssa Lenore, Lucky Orchid and Mustafa Kacar.

By Nef and Nat x Avenue 32

Nef & Nat are the sister duo behind the internationally acclaimed fashion turned lifestyle blog "TwinFashion" and shared this beautiful editorial piece for Avenue 32.

Born and raised in Greece, the sisters started blogging as a hobby back in early 2011, which very quickly turned into a full-time profession. After 5 years in the industry and collaborations with a wide range of international corporations, including Louis Vuitton, Hogan, H&M, L'Oreal Paris, Calvin Klein, Diesel, Pinko, Nicholas Kirkwood, Intimissimi, Nike, Express and Qatar Airways, Nefeli & Natalia launched a new evolved version of their website in May 2016, along with a brand new name: BY NEF & NAT.

Please see below what they did for our client Avenue 32. 

Introducing Cirqle Radar

Introducing: Cirqle Radar - benchmark your competition

You can now build, analyze and measure your social landscape by adding the social handles of your competitors to your dashboard. 



Navigate to competitor landscape
In the dropdown in the top left corner, navigate to the competitor overview.

Start by adding your own Instagram handle
Highlighted in grey, you can benchmark your own performance vs. your competitors here. 

Analyze and measure your competition
We'll be tracking their performance over the past 30 days for you. 

Adriana Gastelum x Qlippie

She does it again. Adriana Gastelum vividly describes in both English and Spanish what Qlippie, one of the latest booming startups from Europe, brings to the table as GoPro competitor. Priced affordable, Adriana illustrates how useful Qlippie is for her daily life being an influencer:

Thanks to three rainy weeks, I’ve spent several coffee afternoons thinking about what we used to do before Internet went into our life. The idea of boredom was pretty different back then, you might dedicate your entire day to read a book, call a friend by phone (when calls were super expensive, too) or record your favorite songs in a cassette while praying for the radio announcer to not speak in the middle of your song. When I finally achieved it and filled a whole tape with my favorite songs, I would write some cheesy name with liquid paper on it and shared it to the boy I liked. And that was how we shared our feelings digitally.
Back to the present, I think there should be a word to define “faster than an instant” to describe how quickly the information goes by today. With that, not only our fingers have trained to write in small screens with even more ridiculously smaller keyboards (deep down I knew my typing classes in middle high school were obsolete), but now we are more and more open to share our daily life, whether you own a blog and share with your readers, or your most loyal followers are your mom, family and friends.
In collaboration with Qlippie Live, I share with you one of the things I’ve forgotten how much I enjoyed to do before the Internet changed my life: a quick but pleasant visit to an art gallery. In this occasion, and visiting it for the third time this month, the Philippe Halsman exhibition at CaixaForum Barcelona. An exhibition that, besides showing a great talent in photography, predicted the importance and influence that technology would have on art.

FactorytwoFour x Shift

Generally, folks choose between three popular options when buying a used car. The most common would be to head over to your local used car dealership where there is a chance you might get screwed over on financing or end up with a lemon. Then there’s Craigslist, as you know I have been very familiar with. This option can be sketchy if you’re clueless.

You might meet up with someone untrustworthy that “forgets” to tell you the issues about the car. You might also get a chance to test drive and purchase a potentially stolen vehicle. Worst of all, there is a high-risk chance of buying a lemon, which actually happened to me in my latest Will It Flip project.

You’ll have to wait for that story.

Lastly, there is Carmax. This is a popular one. The place has warranties, no-haggle pricing, and pretty good customer service. But all three of those options have one big inconvenience: You’re going to spend a good chunk of your day to see the car.

What if I told you there is a much better and easier way? Shift is a new used car buying service that is unlike any other I’ve experienced. I will break down for you. I was told that I could test-drive any used car I desired on their site. Of course to me this meant either finding the most expensive car, one with the most horsepower, or both.

Now what’s game-changing about booking a drive through Shift.com is that you can actually choose the meeting location of your test drive. That means you can summon the car you’re interested in to your house, your job, your ex’s place, or anywhere you want.

Aside from the obvious choice of choosing the Hellcat, I figured it would make sense to have the car delivered to an inconvenient location; some random beach in Malibu close to Neptune’s Net.

Within minutes of completing the booking form, I received a call from a real life person from Shift.com verifying and confirming my drive. This is also the part where they would ask to verify your credit score. This is to make sure you can actually afford the car you booked and you’re not just some kid like myself who wants to take some fancy car out for a drive. Following this call, I received an email confirming the date, time, location, and the phone number of the delivery guy or as they call it, “car enthusiast”, who will be delivering the car to you, my guy’s name was Colston.

Upon first browsing their current stock, I narrowed my choices down between a 911 Carrera S or a Hellcat Challenger, I went with the latter since I’ve actually never driven a muscle car before and also because, c’mon man, Hellcat.

Moderosa x UGG Australia

When UGG approached us to find key influencers across Europe, our minds went racing and brought us to the Lovely Roos-Anne van Dorsten from high-end fashion blog moderosa.com

As Fall has finally settled in, now is more the time than ever to wear those Classic UGG Boots, and Moderosa has done a stellar job of doing so as you can see below:

Oliver Sweeney x Mnswr.com

Oliver Sweeney x Mnswr.com

British shoe brand Oliver Sweeney has garnered a fascinating following since its launch in 1989 and is all about taking the traditional and give it a contemporary twist. Widely known for their crafting award-winning footwear, Sweeney has blossomed into a renowned British brand that produces everything from hip-flasks and socks to sweaters and men’s fragrances. Powered by Mnswr.com through Cirqle. 

Belstaff x Aleksandar Jason

Belstaff approached us to invite influencers to promote their Here be Dragons campaign. Below is the work from one of our talents Aleksandar Jason.

“Here Be Dragons” is an expression originating from ancient cartography where the phrase was used as a warning, making dangerous, uncharted corners of the earth. But to some, this warning acted in quite the opposite way, representing an invitation into places where there was more to be found. Where new experiences could be sought and enjoyed. The unknown was given an irresistible lure and this made people explore. These same people exist today and they are our core audience: people who seek to venture into the unknown. 
 
The campaign established a powerful, differentiated stance for Belstaff within the market that, crucially, incites immediate intrigue. The idea of adventure and the pursuit of freedom deeply appeals and resonates with the brand. Belstaff is the only Outerwear driven lifestyle brand, that physically and emotionally protects you to venture free, having done so in legendary style since 1924.

LS:N Global interview with our founder

When people want to view content that someone is producing, and that content relates to your brand, you’re practically advertising in a way that’s non-invasive.
— Steven Lammertink, Founder & CEO The Cirqle

Speaking at Decoded London 2016, our founder Steven Lammertink explained how The Cirqle makes it easy for brands to connect with influencers, and to effectively extend their reach among a target audience.

What this means to your brand

1. Stop using banner ads. With the rise of the Ad-Blocker market consumers are screening out traditional advertising messages.

2. Trust influencers. People now place value in other people rather than brands when thinking of buying a product or service. 

3. Think about engagement. The true success of a campaign is measured in terms of engagement with the right target audience. 

4. Track in real time. Platforms such as Cirqle now enable brands to monitor influencer campaigns on Instagram, Twitter, Facebook, YouTube, Google Analytics and Pinterest.

5. Experiment with platforms. Snapchat might now have a similar level of metrics as YouTube, but it’s still worth investing in the channel.

Introducing Cirqle Pulse

We're extremely excited to announce Cirqle Pulse. A tool for our brands to search the social landscape for what influencers are writing about your brand. Or your competitors. 

Search for influencers writing about your brand across Instagram, Facebook and Twitter by typing in a hashtag, mention or keyword.

Comp.%20tool3.gif

Hit that orange button in the bottom right corner to chat with us. We'll get you setup in no-time. 

Andy Suryandi x TW Steel

For three years now, TW Steel has been the proud Timing Partner of the Yamaha MotoGP team. Home of living legend Valentino Rossi and world champion Jorge Lorenzo, these are the fastest men in the world. To celebrate the team’s dominating 2015 season, they decided to create a brand new range of watches for them: the Yamaha Factory Racing Grandeur Sport collection.

Last year, the team won the Triple Crown: the championship for the best rider, best team and best manufacturer. This level of excellence suits TW Steel and we hope it matches your style as well. The successful partnership between the Dutch watch brand and the elite racing team is all about the shared passion for speed, design and performance.

The Grandeur Sport model is created from scratch. This Yamaha Factory Racing collection comes in two sizes – 42mm and 46mm – and two colors – black and blue. Each model sports an aluminum bezel, a state–of–the–art movement and a genuine rubber strap. Made from carbon fibre, the dial features elevated chrono rings and the M1 logo on the dial to communicate the true champion spirit.

This post is written by Andy Suryandi

Mae & Many x Marie Stella Maris

Occasionally, we come across the most beautiful posts that our influencers create and share with their loyal followers. And occassionally, we feel we should share those posts on our own blog. Especially when it involves one of the coolest water- and cosmetics brands that's currently taking the global stage: Marie Stella Maris

Mae and many created the beautiful post below and included amazing images of the in-house cafe, water bottles and cosmetics line. Next to that, the story Mae and Many managed to create around the brand helped alleviate the perception of Marie Stella Maris right in the middle of their target audience. 

More and more, we're drawn to brands that have a story to tell. Brands that, while doing something good for the world, make us feel good too. Amsterdam-based lifestyle brand Marie-Stella-Maris does just that. I was first introduced to the brand a few years ago when they transformed a corner store on the Keizersgracht into a stunning boutique, complete with impressive window displays and striking campaign photography; the branded dark blue and white labels adorning their perfumes, soaps and bottled water read, "Care for water." This sophisticated simplicity has always intrigued me, and I finally had the opportunity to meet with Josha Jansen (Marketing & Communications at Marie-Stella-Maris) to talk about the brand's simple idea: that everyone should have access to clean drinking water.

Cirqle in the Wall Street Journal

Steven Lammertink, the company’s founder and CEO, says platforms like his actually make things much easier for brands, which often employ multiple ad agencies for a single social influencer effort. This often introduces a lack of transparency and friction in communication of ideas and results,” Mr. Lammertink said. Instead, with Cirqle’s platform, brands can get social ad campaigns—starting with, for example, basic brand mentions in an influencer’s content—up and running in 20 minutes, he said.

Scotch & Soda x Six Feet from the Edge

Scotch & Soda was looking for those creative and curious enough to spin their own tale on a mini voyage of discovery (related to both garments and stores). Influencers the brand selected were able to recreate this ‘finder’ sensation in their social and blog posts.

Describing the big picture, and then hinting at the special details that you stumble on, upon closer look.
The luxury brand invited influencers to base their stories off a visit to the Scotch & Soda store in Amsterdam’s Negen Straatjes (Huidenstraat 3-5) or the flagship store on Amsterdam’s Heiligeweg 34/36.

The beautiful results from Six Feet from the Edge are below:

This post was written in collaboration with Scotch & Soda, but of course all opinions were from Six Feet from the Edge.

Reaching over 150 million consumers

Today’s biggest challenge for brands is reaching their target audience. Several studies underline that traditional marketing does not do the trick anymore. Brands are able to create brand awareness through TV-commercials or traditional ads in on- and offline magazines, but its effect is similar to putting a billboard on the highway: it is hard to (track and measure) the impact those campaigns have on your audience.
 
The biggest challenge with traditional marketing practices is that it regarded as intrusive by its audience. Next to that, the rise of ad-blockers dismantles the reach of traditional online advertising. Native marketing can be an answer to some of these challenges. If done right, these ads do not intrude with the consumer experience and are not prone to ad-blockers.
 
The best known forms of native marketing are advertorial and sponsored content. Both are forms of advertising where brands create content. We believe (and it is supported by several studies from McKinsey, Tomoson and more) that the strongest form of native marketing is branded content e.g. content not created by the brand but created by the owner of the platform. Because the owners of the platform have the best knowledge and skill-set to engage their audience, the audience the brand wishes to target.
 
Having a third party tell your story does not only create new and fresh stories that drive sales. This technique also provides brands with visual storytelling imagery they could not possibly create themselves. Below are some examples of strong visual content. All within the vision of the respective brand but all with a unique approach to the brand's key values and aesthetic.

Beyond these examples, we're extremely excited to announce our network now reaches over 150 million consumers across 27 countries. If you're interested in running campaigns through our platform, do not hesitate to leave your e-mail address in the comments section below. We'll promise to reach out to you soon.

Mikuta x Wolford

Natalia Georgala x Overt NYC

A Clothes Horse x Good Earth

Preppyfashionist x Renard

Fake-Leather x Nestpick

Jair Zino x Under Armour

Onepiece x Mikuta

We live and breathe influencer marketing every day, so much so that we often forget that not everyone knows what it is. Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.

Influencer marketing is a multifaceted strategy that has helped hundreds of brands across categories connect with their consumers in a familiar way. The industry is filled with interesting perspectives from marketers who are using the strategy in unique ways. 

Some of the hottest assets in the online fashion Internet industry at the moment are a collection of trendy individuals who are valued for their ability to peddle merchandise in their social-media posts. And jup, she's at it again, Jacqueline Gidlof from one of the most popular blogs Mikuta.nu produced this amazing stream of content for our client Onepiece. And it's pure gold.

Check it out yourself and make sure to reach out to us if you're interestered in running campaign(s) through Cirqle. 

Jair Zino x Under Armour

Under Armour’s full-court press has propelled the athletic-wear brand past Adidas in the U.S. and put Nike squarely in its sights on the world stage. 

Under Armour has not only been a frontrunner of the so-called athleisure trend but has also succeeded building a passionate online community around itself through its investments in technology and integrated fitness apps. Its strong brand messaging through campaigns like “I will what I want” has also touched a chord.

In a collaboration with Jair Zino the brand invited 10 influencers to 'Go Dark' and not post anything on social. Instead of posting to social media, the athletics brand invited influencers to work out in UA gear. The below features the work by talented male blogger Jair Zino in an amazing feature on the Under Armour brand.