What Brands Really Look For in a Blogger

You have probably started a fashion blog for a reason. And it is a good move, since nowdayas, a huge majority of the population consumes blog content. In the US, more than half of respondents of a survey say they read blogs and that brands mentioned in those blogs do influence their purchasing behavior. http://www.entrepreneur.com/article/241566

You’ll want people to mention your blog when they’re asked: Do you know a good influencer that blogs a lot about [insert brand, fabric or style]?

If you think back about the day you decided to start blogging, like most of us bloggers, it was simply because you wanted to express yourself. Bloggers I’ve spoken with have talked about a need to put down their thoughts and inspiration to share them with the world.

And when you start to get some traction with the quality content you put out there, you’re probably building up a following and are seen as an influencer. Next to enjoying the recognition from your followers, brand may have been paying attention on you as well.

In fact, almost every brand has established or is starting to set a budget aside to experiment and understand their relationship with bloggers and their incredible influence. Some bloggers such as thefashionfruit.com have even been able to quit their full time job to go full time blogging. 

Why brands are paying attention to bloggers

In the world of marketing, it all is about getting attention. Brands pay PR agencies to create buzz and have in house marketing professionals to drive engagement and conversations about their products and brands.

An innovative brand is therefore always on the lookout to move into new channels, as long as they can get attention and measure their return on investments. Bloggers can really tap into this movement, if they can manage meet the requirements of a brand.

And to remind you, even as a relatively small blogger, you can seem more appealing to work with than large magazines. Here, for example, is a breakdown where a blogger relatively outperforms a large magazine such as Vogue Brazil in driving engagement. http://jedwexler.tumblr.com/post/44564865669/how-to-engage-the-right-fashion-bloggers-for-your

Next to engagement, brands are interested in reaching out to customers directly they wouldn’t have had otherwise. So on top of engagement, if you manage to have a following that is not their typical audience they’d receive with traditional marketing, you have an opportunity.

All in all, brands are highly interested in participating on blogging platforms if they can set up multiple two way communication driven content.

So the question is: How can you get the attention from your favourite brands?

What you can do as a publisher to stand out!

When you write a post, it’s crucial to tell your story in a compelling way. This can be in a series of photos, accompanied by text. And since you’re telling your story in a personal way, you should guide them through your blog post. This meaning that at the end, after you’ve provided them with inspiration or value, you should tell them what to do next. 

1. Interact with your followers in a personal way

When you write a post, it’s crucial to tell your story in a compelling way. This can be in a series of photos, accompanied by text. And since you’re telling your story in a personal way, you should guide them through your blog post. This meaning that at the end, after you’ve provided them with inspiration or value, you should tell them what to do next. 

Is there a post you think they should read, since it’s related to the one you just posted? Do you want them to follow you on Instagram or Facebook? You should ask them to!

Behavior is encouraged by the right motivation, the ability and triggers. If your followers are enjoying your content and they have the motivation to learn more about you, you should make it very simple for your readers. And that is by linking the post what you want to be read next and telling them to do so. 

This is what Grease And Glamour does perfectly at the end of her blog post http://greaseandglamour.com/2015/04/the-key-to-living-a-happier-life/

2. Always cross link your social media efforts

Some bloggers only create a following on their website, bloglovin’ or Instagram, simply because it does take a lot of work to start out. But it doesn’t have to. You shouldn’t see your social media profiles as different islands on the internet, but connect them instead.

Since with some platforms, it’s easier to generate followers and buzz (E.g. Instagram), you should use this as a driver of traffic to your blog. Even though Instagram doesn’t allow clickable links from their Instagram posts to the blog, if you do have the link in the description. Those that really want to read more, can do so by copying the link.

Shoes And Basics does this every time she posts something on Instagram. https://instagram.com/p/2CJFEvwTRz/?taken-by=shoesandbasics

3. Create an authentic narrative for yourself

As counter intuitive as it is to put yourself in a box and limit yourself, you should pick a niche that you want to address. This is to help others remember your blog or website better.

You’ll want people to mention your blog when they’re asked: Do you know a good influencer that blogs a lot about [insert brand, fabric or style]?

This is exactly what The Denim Daily did for themselves. When there is a brand or event that works a lot with denim, they’ll most likely reach out or select The Denim Daily for a campaign or collaboration.

4. Post frequent, but diversify your content 

Everone knows that person that always has the same pose when they are taking selfies. http://www.smosh.com/smosh-pit/photos/people-who-make-same-face-every-picture-gifs

You don’t want to be that person. Period.

You won’t come over as genuine and it will look like your content is pre fabricated. And if that’s the case, people will lose attention.

And in the marketing game, attention is what you want to keep.

One way to diversify is to customize each piece of your content and post it natively in the social media profiles you are apart of.

Queen of Jetlags has a short and sweet post on how she (and you!) uses Snapchat to drive traffic to her blog. http://queenofjetlags.com/2015/04/29/how-to-use-snapchat-as-a-blogger/

5. Stand out in quality

Apart from diversifying your types of content, you’ll also want to treat your followers to great quality of content.

As a fashion blogger, an easy and cheap way to shoot unique photos is by arranging magnificent places to do your shooting. Certain hotels or other exotic places will be delighted for you to shoot at their places, since it’s free promotion for them.

You’ll benefit from this as well, since you can have a unique setting to have your photos taken. 

Fiveftwo arranged beautiful locations for them to shoot photos for their latest blog posts and Instagram photos. http://www.fiveftwo.com/

So what are you waiting for?

You as well can start becoming an authority right now. It is the perfect time to voice your thoughts, inspiration and build up brand equity. Start building a following with Instagram, Snapchat, Medium or your own blog.

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