Welcome to the Influence Economy
At Cirqle, we're lucky enough to work with some of the world's boldest and biggest brands. Over the course of time, we managed to distill a number of key learnings in successfully setting up influencer marketing strategies of which you can download Part I below:
The Circles of Influence
Online web-savvy consumers now require greater engagement and information before making a purchase. Meaningful content and relevant information to help consumers make purchase decisions is key. Where the opinions from people they trust count. Consumers are having conversations with their peers online before they make a purchase and to be effective, brands need to be part of that dialogue.
Influencer marketing helps brands and agencies form relationships with key influencers online and partner with them to create relevant, quality content that is trusted by their consumers.
The divide between digital advertising and consumer decision-making continues to grow. Influencer marketing has emerged as a go-to marketing discipline to help marketeres truly connect with consumers.
The Influence Economy
We're extremely proud to release Part I of 'Welcome to the Influence Economy'. The guide contains the necessary steps beauty, lifestyle, fashion and travel brands need to take to become successful in working with influencers.