Belstaff approached us to invite influencers to promote their Here be Dragons campaign. Below is the work from one of our talents Aleksandar Jason.
“Here Be Dragons” is an expression originating from ancient cartography where the phrase was used as a warning, making dangerous, uncharted corners of the earth. But to some, this warning acted in quite the opposite way, representing an invitation into places where there was more to be found. Where new experiences could be sought and enjoyed. The unknown was given an irresistible lure and this made people explore. These same people exist today and they are our core audience: people who seek to venture into the unknown.
The campaign established a powerful, differentiated stance for Belstaff within the market that, crucially, incites immediate intrigue. The idea of adventure and the pursuit of freedom deeply appeals and resonates with the brand. Belstaff is the only Outerwear driven lifestyle brand, that physically and emotionally protects you to venture free, having done so in legendary style since 1924.