Non-profit influencer marketing: Pink Ribbon x The Cirqle

Businesses all around the world are familiarizing themselves with influencer marketing. Yet, non-profit organizations have also recently caught on to the wave. They are starting to identify a natural fit for crowd funding and fundraising through the use influencers.

One of them, Pink Ribbon, reached out to us in order to raise awareness for their cause through influencer marketing.

As part of the Dutch Cancer Society, Pink Ribbon finances projects and research in the field of treatment, aftercare and long-term effects of breast cancer. For many years now, Pink Ribbon develops new products such as agendas, bracelets and notebooks in order to raise money and awareness towards breast cancer research.

We advised them to work with 27 female influencers across the Netherlands over 4 different channels (Instagram, Facebook, Twitter and Blog), in order to reach a relevant audience of potential donators.

The influencers created authentic and honest content that generated highly relevant engagement with their audiences. This created a real awareness of the cause Pink Ribbon is defending as well as the products enabling more and more donations every year. 

Love this! Great way to raise awareness and help for a great cause.
— Sabrina_Melissa

 

By delivering their message to the right people, Pink Ribbon was able to reach more then 1M impressions!

If you want to also help drive change and participate in fighting breast cancer, check out: https://www.pinkribbon.nl/. 

A few examples of the content produced: