Influencer Marketing for high-end menswear label: Salle Privee

When high-end luxury menswear label Salle Privee approached us for a collaboration we were thrilled. Key the words ‘classic menswear’ into Google and you’re immediately confronted with a wall of high resolution, two-buttoned, one-hand-in-pocket sprezzatura. It’s a distinguished look that continues to endure.

Salle Privée is a new label committed to the classics, freshly launched online. Founded by Patrick Munsters, the creator of Scotch & Soda, the brand speaks to those who seek and respect the virtues of timeless menswear. With more than 20 years of experience in the fashion industry, Munsters has seen every trend come and go, and then come back around again. ‘My idea was to step out of what is fashionable,’ he says.

In our influencer campaign, we tried to connect the brand to individuals that captured the brand's essence across multiple age groups. Please find a few snapshots below:

Today’s choice : One of my favorite garments - The high quality @Salleprivee Thom Trenchcoat in brown color , an interpretation of the classic style raincoat #salleprivee

Today’s choice : One of my favorite garments - The high quality @Salleprivee Thom Trenchcoat in brown color , an interpretation of the classic style raincoat #salleprivee

Become a tourist in your own city, have a walk around! @salleprivee | #salleprivee

Become a tourist in your own city, have a walk around! @salleprivee | #salleprivee

A walk through Arnhem with @salleprivee

A walk through Arnhem with @salleprivee

Leather portfolio @ascoli1908 Watch @cornichewatches Sweater & Pants @salleprivee Photo @robertomatteophotography Location @archerhotels at the @spyglassnyc

Leather portfolio @ascoli1908
Watch @cornichewatches
Sweater & Pants @salleprivee
Photo @robertomatteophotography
Location @archerhotels at the @spyglassnyc

Cold and rainy ☔️ 🌂  @salleprivee @robertomatteophotography

Cold and rainy ☔️ 🌂 
@salleprivee
@robertomatteophotography

MNSWR's Creative Director Michel catching some spring sun wearing the Daven Peacoat & Art merino wool sweater from @salleprivee ⠀

MNSWR's Creative Director Michel catching some spring sun wearing the Daven Peacoat & Art merino wool sweater from @salleprivee ⠀

MNSWR's Creative Director Michel de Groot, wearing the Daven Peacoat with Gold Buttons in Night blue from @salleprivee.

MNSWR's Creative Director Michel de Groot, wearing the Daven Peacoat with Gold Buttons in Night blue from @salleprivee.