CADILLAC x ANDY WARHOL

Creating a buzz around an exhibition through a few key influencers.

Cadillac recently partnered with the Andy Warhol Museum to launch their ‘Letters to Andy Warhol’ exhibition featuring Cadillac pieces alongside elements from Warhol’s style.

In order to promote this event, they decided to turn to social influencers to attract a large crowd of visitors in the most efficient way possible.

We helped them launch a campaign involving 6 key influencers across Germany, Austria and Holland, each with a background in art. The influencers travelled to the exhibition and shared their experience on Instagram and together they produced millions of impressions, reaching a wide yet targeted audience.

Needless to say the campaign was a success. According to our analytics platform,

By teaming up with Cirqle, Cadillac was able to produce:

  • 18 social media posts;

  • Over 98K engagement points;

  • 2.98MLN impressions;

The influencers participating in this campaign were: @berlinstagram@thefashioncuisine, @irinahp@aguynamedriadh@enkaspass@sohi.malih.

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*this campaign was sourced through Talenthouse and we thank them for involving The Cirqle in helping run their influencer marketing efforts.

 

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