Raise brand awareness for Made.com. A startup disrupting the designer furniture industry.
If you are considering buying any furniture soon, we would recommend a visit to made.com. That’s why, when the disrupting brand opened a new store in Amsterdam and London, they sought after influencers who would help promote the off- and online store in a unique and compelling way.
Proposing a new type of social campaign, Made.com decided to offer a platform-specific reward to influencers in a collaboration with the Hoxton Hotels. By offering influencers a getaway in their city of choice (Amsterdam/London) and a piece of furniture to shop, over 280+ influencers applied for their campaign.
- Approx. 1 million impressions delivered;
- CPM of GBP 9.40;
- Over 8.000 engagement points (Likes, comments, retweets, shares) were delivered across 3 different social channels;
- 8 influencers were involved in the campaign
Interested in reading more about how Made.com used automated campaigns to drive awareness and sales? Complete the form on the right to download our case study now!