Why We Founded Cirqle
We believe in transforming the ways global brands and publishers collaborate and engage with each other.
In 2014, when we looked at the available technology, we saw products that were too rigid to handle marketing problems, and other solutions that took too long to deploy and required too many services to maintain and improve for achieving simple marketing results.
Today, with good data and intelligent technology, we empower leading brands to connect, collaborate and engage with publishers across 50+ different geographical markets to help and drive sales.
We saw automated approaches that failed against adaptive adversaries, and all-or-nothing solutions that forced brands to make unacceptable trade-offs between giving away brand equity and driving short-term sales.
We think business can and must be a force for good. In a world of radical transparency, where people are empowered by social media to build you up or take you down, the most socially responsible organisations will be the most successful.
We saw a need for a different kind of technology, and we knew it would take a different kind of company to build it.
That’s why we founded Cirqle. With the aim of solving complex marketing challenges with efficient and easy-to-use products.
Small teams, unlimited imagination.
There are no leashes at Cirqle. We work on flat, decentralized teams, each with decision-making authority, and our people have the freedom to approach, own, and solve problems creatively. We've intentionally chosen this path over a traditional hierarchy, and it works much more often than not.
WE're the world's first oauth verified platform for automated publisher outreach
Cirqle is the world’s first verified OAuth platform connecting fashion-, beauty- and lifestyle- publishers with global brands. Our platform includes over 7,000 influencers, reaching over 275 million people each month, delivering trillions of impressions across Twitter, Tumblr, Instagram, Facebook, YouTube, Pinterest and Google Analytics.
WE BUILD OUR COMPANY AROUND connecting publishers and brands
We’ve developed the technology infrastructure to manage and track campaigns with fashion publishers: automating everything from outreach, to building data profiles, to selecting, to pitching, to creative development, to tracking the posts, and paying the publisher. Every day, publishers are pitching their ideas to the world's best brands, which means new ideas, tailor made for your brand delivered straight to your inbox.
WE MEET THE PROBLEMS WHERE THEY LIVE
We’re focused on creating the world’s best user experience for working with publishers, one that empowers brands to fire campaigns in a heartbeat without requiring them to master the tedious process of dealing with PR agencies, lengthy discussions or negotiations. To achieve this, we've build a platform for driving, managing, and delivering your marketing efforts.
No matter where you're based or what audience you're targeting.
WHERE WE’RE GOING
Brands and publishers around the world are using Cirqle to help them drive sales, monetise their content and collectively build great experiences around their marketing efforts.
With Cirqle, brands have uncovered sales opportunities that were non-existent before using our platform. On the other end of the spectrum, online publishers are now receiving reward for their content. Entrenching them with the authenticity and creative freedom to keep inspiring millions of consumers around the globe.