Avenue 32 is an online fashion retailer of luxury clothing, bags, shoes and jewellery.
The retailer looked to Cirqle to start a highly targeted influencer marketing campaign across 6 countries.
Avenue 32 was looking for brand ambassadors to style themselves with the Alexander Wang Red Rockie Bag, a Victoria Beckham Dress, Tabitha Simmons shoes and a range of other high-end products from top designers. With its tough-luxe approach, we invited influencers who can style designer products with key SS16 clothes and accessories, while most importantly showing off the key products distinctive shape and features.
Proposing a new type of social campaign, Avenue 32 offered a platform-specific reward to influencers that was of extremely high value.
- High engaging campaign across 6 influencers from 6 countries;
- CPM of GBP 4.09;
- Over 125.000 engagement points (Likes, comments, retweets, shares) were delivered across 3 different social channels;
- 6 bonus posts received
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