Up until now, influencer marketing has been achieved through a disconnected array of spreadsheets, applications and platforms. Each designed to support one component of a complete influencer marketing program.
These are tools typically categorized as social media broadcast tools, influencer databases, content-management workflow tools, and influencer program-management tools. What brands, and the agencies that serve them, really need is a comprehensive solution.
An effective, scalable and predictable way to execute influencer marketing programs. We've released Part II to our guide: 'Welcome to the Influence Economy'. The guide covers the necessary pillars required to take into consideration when working with influencers.
You can now download the full guide 'Welcome to the Influence Economy' by clicking on the button below: