affluence

Influence vs. Affluence

Influence vs. Affluence

One of the first things clients ask us when they launch a campaign through The Cirqle platform is how can we help them identify and recruit the best and most affluent influencers for their brand. Of course, this may seem easy from the outset, but the perils of the market have proven otherwise all too often. At best, brands can now only hope to steer opinions that consumers have about them - and to do so, they turn to an ever expanding marketing stack of technology services and media companies. At a time when many are blocking traditional banner ads or skipping TV commercials (Netflix), influencers become the pinnacle of leading conversations with the world.