The current state of the market has proven several determining factors of influencer marketing. However, the impact on actual sales, one of the most important metrics for almost all retailers (predominantly, in the fashion space), remains an untouched and blurry topic.
She does it again. Adriana Gastelum vividly describes in both English and Spanish what Qlippie, one of the latest booming startups from Europe, brings to the table as GoPro competitor. Priced affordable, Adriana illustrates how useful Qlippie is for her daily life being an influencer:
Thanks to three rainy weeks, I’ve spent several coffee afternoons thinking about what we used to do before Internet went into our life. The idea of boredom was pretty different back then, you might dedicate your entire day to read a book, call a friend by phone (when calls were super expensive, too) or record your favorite songs in a cassette while praying for the radio announcer to not speak in the middle of your song. When I finally achieved it and filled a whole tape with my favorite songs, I would write some cheesy name with liquid paper on it and shared it to the boy I liked. And that was how we shared our feelings digitally.
Back to the present, I think there should be a word to define “faster than an instant” to describe how quickly the information goes by today. With that, not only our fingers have trained to write in small screens with even more ridiculously smaller keyboards (deep down I knew my typing classes in middle high school were obsolete), but now we are more and more open to share our daily life, whether you own a blog and share with your readers, or your most loyal followers are your mom, family and friends.
In collaboration with Qlippie Live, I share with you one of the things I’ve forgotten how much I enjoyed to do before the Internet changed my life: a quick but pleasant visit to an art gallery. In this occasion, and visiting it for the third time this month, the Philippe Halsman exhibition at CaixaForum Barcelona. An exhibition that, besides showing a great talent in photography, predicted the importance and influence that technology would have on art.
British shoe brand Oliver Sweeney has garnered a fascinating following since its launch in 1989 and is all about taking the traditional and give it a contemporary twist. Widely known for their crafting award-winning footwear, Sweeney has blossomed into a renowned British brand that produces everything from hip-flasks and socks to sweaters and men’s fragrances. Powered by Mnswr.com through Cirqle.
There are many ways to collaborate and build relationships with great influencers that don't involve a big budget - and Cirqle can help you find the right way to go about it.
Our subscription client Shinola came to us with the task of finding influencers for their Detroit assembled 47 MM Chronowell watch. The goal? Drive traffic to their brand's online media and store. So, we connected Shinola with just the right influencer: www.menswearstyle.com.
Welcome to the Influence Economy
At Cirqle, we're lucky enough to work with some of the world's boldest and biggest brands. Over the course of time, we managed to distill a number of key learnings in successfully setting up influencer marketing strategies of which you can download Part I below:
The Circles of Influence
Online web-savvy consumers now require greater engagement and information before making a purchase. Meaningful content and relevant information to help consumers make purchase decisions is key. Where the opinions from people they trust count. Consumers are having conversations with their peers online before they make a purchase and to be effective, brands need to be part of that dialogue.
Influencer marketing helps brands and agencies form relationships with key influencers online and partner with them to create relevant, quality content that is trusted by their consumers.
The divide between digital advertising and consumer decision-making continues to grow. Influencer marketing has emerged as a go-to marketing discipline to help marketeres truly connect with consumers.
The Influence Economy
We're extremely proud to release Part I of 'Welcome to the Influence Economy'. The guide contains the necessary steps beauty, lifestyle, fashion and travel brands need to take to become successful in working with influencers.