authentic

How to conquer this brave new world?

How to conquer this brave new world?

Almost all big companies in the retail ecosystem know something needs to change - but very few actually pull off change. First step is to realize that you need very different competencies for this new world of retail. Of course, distribution, making a killer product and awesome marketing are still important, but distribution needs to be more agile, production needs to be more attuned and particularly marketing needs a completely different set of paradigms and skills. This means learning to think in terms of customer journeys and experience instead of funnels and (only) conversion rates.