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Jair Zino x Under Armour

Under Armour’s full-court press has propelled the athletic-wear brand past Adidas in the U.S. and put Nike squarely in its sights on the world stage. 

Under Armour has not only been a frontrunner of the so-called athleisure trend but has also succeeded building a passionate online community around itself through its investments in technology and integrated fitness apps. Its strong brand messaging through campaigns like “I will what I want” has also touched a chord.

In a collaboration with Jair Zino the brand invited 10 influencers to 'Go Dark' and not post anything on social. Instead of posting to social media, the athletics brand invited influencers to work out in UA gear. The below features the work by talented male blogger Jair Zino in an amazing feature on the Under Armour brand. 

Humphrey & Grace x Made.com

Humphrey and Grace sharing their vision on our client Made.com:

"Choosing furniture is one of my favourite parts. So when I was invited to the Made showroom last week I jumped at the chance. I have actually purchased smaller items from their online store before and was interested to see how the showroom would feel given that the company aims to offer quality furniture at affordable prices by cutting out the middle man – i.e. the high street presence with it’s enormous overheads. In the UK there are only three showrooms, one in Liverpool, one in West Yorkshire and the one I visited in Soho, London.

The showroom itself is spacious and the staff friendly without being overbearing. You can wander in peace or ask for assistance, and if you do need help then they know their products well. Yes I asked a few random questions to test their knowledge. Yes they knew the answers… Full marks lovely folk of Made.

Everything in the showroom is designed to make your furniture shopping as straightforward as possible. Most obviously you can actually see the furniture for yourself, check the quality, get a feel for the brand. Try before you buy I guess?! I happen to think it’s pretty lovely furniture with something to suit all tastes and styles."

Adriana Gastelum x Wolford

One of our favourite influencers of this moment is Adriana Gastelum from fashion, travel and lifestyle blog fake-leather.com. Het style is effortless, sophisticated and has that feel and ooze to it that you can only crave for.

In one of our recent collaborations with luxury brand Wolford, she created this post. The text in the bottom belongs to her blogpost. Please have a look and leave a comment if you'd like to share your opinion with us.  

I have this curse that happens every time I decide to stay at home in my pajamas, without make-up and maybe without brushing my hair, reading a long book by the window (or maybe watching some make-up tutorials on Youtube so I can pretend I will try them later), when someone comes knocking at the door. Great timing, huh? I’m probably not alone on this.

‘Cause not everyday is made to step out to the world looking like a million bucks, sometimes you only need a zen mode for your mind and body. Lightweight make-up, blue jeans and a comfortable Wolford quality t-shirt are the perfect balance for that I woke up like this look. And then, if you need to go out for whatever reason, you can simply take a jacket, a bag and step out looking, maybe not like a million bucks, but moderately chic.

Meanswearstyle x Shinola

There are many ways to collaborate and build relationships with great influencers that don't involve a big budget - and Cirqle can help you find the right way to go about it.

Our subscription client Shinola came to us with the task of finding influencers for their Detroit assembled 47 MM Chronowell watch. The goal? Drive traffic to their brand's online media and store. So, we connected Shinola with just the right influencer: www.menswearstyle.com