influencers

New Influencer Dashboards: Now Live

Today, we are excited to announce the biggest update to our influencer dashboards to date! After speaking with many influencers from our community around the world and collecting feedback, we’re ready to show it off.

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What’s new?

  • Fresh New Look

  • Dashboard Updates

    • Integrated Chat: Have a question about a campaign or deliverables? Want to share an idea? Influencers can chat directly with us from the icon in the top right corner of their dashboards.

    • With the new My Campaigns view, influencers can better see the status of the campaigns they have applied for, are participating in, or that they have completed.

    • + more!

  • More Control

    • We polished up the influencer settings page, to give influencers more control over their information and data.

  • Updated Profiles

    • We gave influencer profiles a major facelift. We also made them shareable! Share with friends, other brands, etc.

    • Introducing following charts to help combat bots/fake followers and to help influencers better track follower growth/decline.

  • Improved Brief Style

    • Now influencers can more clearly see their eligibility, rates, and posting requirements when considering what campaigns to apply for.

  • Removed Pitch Section

    • After lots of feedback and consideration, we have decided to remove the Pitch option from the influencer dashboard, so we can focus on more streamlined and interactive ways to get our influencers in front of our brands - more on this soon!

How to access the new dashboard

As an influencer, when you login to your account you will be prompted to update/complete any missing profile details before you can proceed to your new dashboard and view campaigns. We are requiring some new information like Gender and Birthdate to help our brands better identify influencers for their campaigns. After updating your account, you’ll be ready to go!

The best is yet to come

With this release, we will be able to more rapidly develop features with our influencers in mind. We have a lot of exciting releases on our roadmap!

Have any ideas or feature requests? Feel free to contact us by replying to this email or emailing creators@thecirqle.com, we’d love to hear from you.

A new way to measure word-of-mouth marketing? How The Cirqle looks at it.

As consumers are increasingly overwhelmed by a variety of product choices, impulse buying seems to become a trend of the past. Consumers look, ask, search, compare, review, and re-think before purchasing advertised products.

The one key element however, that is often forgotten but does fundamentally impact purchase behaviour is a critical one. And that is: Trust.

Through Consumer-to-Consumer (C2C) sharing and awareness, marketers can actually harness the power of opinion
— Forester Research

Word of mouth is entirely based on the fact that 92% of consumers trust recommendations from friends and family over all other forms of advertising (Nielsen, 2012). The real question here is: if consumers value word-of-mouth and marketers believe it is effective, then why aren’t marketers more focused on it? One simple answer is the need for tangible measures of word of mouth marketing.

Measures for w-o-m

McKinsey’s report (2011), “A new way to measure word-of-mouth marketing”, attempted to provide a new formula to measure the impact of WOM, also called “word-of-mouth equity”. Yet, this impact is measured on the basis of black or white qualitative criteria such as influential or not, relevant or irrelevant message content, close or large network etc. This leads to think that McKinsey’s new measurement tool only results in two-sided answers, far from the tangible output needed to change marketers’ decisions or budget allocations. 

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Our Approach

Our objective is to fundamentally understand how and why specific pieces of content perform better in comparison to others. In order to guide our clients towards the right consumers, through the right content and in the right setting, the interpretation of the right data is of critical important. Thus, we make sure brands understand the value of their investment through personalised and substantial feedback on campaign content and through carefully assessing and evaluation the feedback our technology delivers. 

This is why we focus on individual content analytics such as impressions, engagement points, followers and demographic data (gender, city, country, age, income data, amongst others) of each influencer and content allocated to a campaign. Coming back to McKinsey's measurement tool, this enables us to look at both volume and impact sides of a campaign. 

Restrictions

However, the actual impact of a campaign does not limit itself to the above. The Cirqle, calibrates the impact of a campaign throughout the entire campaign management process, moving away from McKinsey’s 4 impact criteria.

This process moves from the deliberate recruitment and selection of influencers towards the audience the influencer is actually targeting; to the campaign content and channel selection (beyond the continuous communication b/w brand- and influencer). All these factors are taken into account in in the final impact assessment of a campaign. 

Concluding

Despite of these efforts to employ different impact measurements, capturing the campaign's relation to actual customer conversion remains the ultimate goal. A goal which we'll continue to relentlessly pursue and will hope to present our findings for in the next weeks to come. 

We're announcing a partnership in the next week which we'll hopefully lay the groundworks for helping us to achieve this mission.

Adriana Gastelum x Qlippie

She does it again. Adriana Gastelum vividly describes in both English and Spanish what Qlippie, one of the latest booming startups from Europe, brings to the table as GoPro competitor. Priced affordable, Adriana illustrates how useful Qlippie is for her daily life being an influencer:

Thanks to three rainy weeks, I’ve spent several coffee afternoons thinking about what we used to do before Internet went into our life. The idea of boredom was pretty different back then, you might dedicate your entire day to read a book, call a friend by phone (when calls were super expensive, too) or record your favorite songs in a cassette while praying for the radio announcer to not speak in the middle of your song. When I finally achieved it and filled a whole tape with my favorite songs, I would write some cheesy name with liquid paper on it and shared it to the boy I liked. And that was how we shared our feelings digitally.
Back to the present, I think there should be a word to define “faster than an instant” to describe how quickly the information goes by today. With that, not only our fingers have trained to write in small screens with even more ridiculously smaller keyboards (deep down I knew my typing classes in middle high school were obsolete), but now we are more and more open to share our daily life, whether you own a blog and share with your readers, or your most loyal followers are your mom, family and friends.
In collaboration with Qlippie Live, I share with you one of the things I’ve forgotten how much I enjoyed to do before the Internet changed my life: a quick but pleasant visit to an art gallery. In this occasion, and visiting it for the third time this month, the Philippe Halsman exhibition at CaixaForum Barcelona. An exhibition that, besides showing a great talent in photography, predicted the importance and influence that technology would have on art.