mikuta

Reaching over 150 million consumers

Today’s biggest challenge for brands is reaching their target audience. Several studies underline that traditional marketing does not do the trick anymore. Brands are able to create brand awareness through TV-commercials or traditional ads in on- and offline magazines, but its effect is similar to putting a billboard on the highway: it is hard to (track and measure) the impact those campaigns have on your audience.
 
The biggest challenge with traditional marketing practices is that it regarded as intrusive by its audience. Next to that, the rise of ad-blockers dismantles the reach of traditional online advertising. Native marketing can be an answer to some of these challenges. If done right, these ads do not intrude with the consumer experience and are not prone to ad-blockers.
 
The best known forms of native marketing are advertorial and sponsored content. Both are forms of advertising where brands create content. We believe (and it is supported by several studies from McKinsey, Tomoson and more) that the strongest form of native marketing is branded content e.g. content not created by the brand but created by the owner of the platform. Because the owners of the platform have the best knowledge and skill-set to engage their audience, the audience the brand wishes to target.
 
Having a third party tell your story does not only create new and fresh stories that drive sales. This technique also provides brands with visual storytelling imagery they could not possibly create themselves. Below are some examples of strong visual content. All within the vision of the respective brand but all with a unique approach to the brand's key values and aesthetic.

Beyond these examples, we're extremely excited to announce our network now reaches over 150 million consumers across 27 countries. If you're interested in running campaigns through our platform, do not hesitate to leave your e-mail address in the comments section below. We'll promise to reach out to you soon.

Mikuta x Wolford

Natalia Georgala x Overt NYC

A Clothes Horse x Good Earth

Preppyfashionist x Renard

Fake-Leather x Nestpick

Jair Zino x Under Armour

Onepiece x Mikuta

We live and breathe influencer marketing every day, so much so that we often forget that not everyone knows what it is. Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.

Influencer marketing is a multifaceted strategy that has helped hundreds of brands across categories connect with their consumers in a familiar way. The industry is filled with interesting perspectives from marketers who are using the strategy in unique ways. 

Some of the hottest assets in the online fashion Internet industry at the moment are a collection of trendy individuals who are valued for their ability to peddle merchandise in their social-media posts. And jup, she's at it again, Jacqueline Gidlof from one of the most popular blogs Mikuta.nu produced this amazing stream of content for our client Onepiece. And it's pure gold.

Check it out yourself and make sure to reach out to us if you're interestered in running campaign(s) through Cirqle.