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Powering the Influence Economy

Welcome to the Influence Economy

At Cirqle, we're lucky enough to work with some of the world's boldest and biggest brands. Over the course of time, we managed to distill a number of key learnings in successfully setting up influencer marketing strategies of which you can download Part I below

The Circles of Influence

Online web-savvy consumers now require greater engagement and information before making a purchase. Meaningful content and relevant information to help consumers make purchase decisions is key. Where the opinions from people they trust count. Consumers are having conversations with their peers online before they make a purchase and to be effective, brands need to be part of that dialogue.

Influencer marketing helps brands and agencies form relationships with key influencers online and partner with them to create relevant, quality content that is trusted by their consumers.

The divide between digital advertising and consumer decision-making continues to grow. Influencer marketing has emerged as a go-to marketing discipline to help marketeres truly connect with consumers.

The Influence Economy

We're extremely proud to release Part I of 'Welcome to the Influence Economy'. The guide contains the necessary steps beauty, lifestyle, fashion and travel brands need to take to become successful in working with influencers. 

Winds of change in the retail business

Winds of change in the retail business

We live in an exciting time for the world of shopping. Because in the next 10 years, retail will change more than it did in the past 100. Traditional retail players will need to start thinking like startups, listen to their customers and take risks. As for new entrants, there has rarely been a better moment to enter the business - as long as you’re building something for the new rules of retail, not the old ones. Read more to take a deep-dive in the drivers behind fashion retail and the role of curators.