wallstreetjournal

Cirqle in the Wall Street Journal

Steven Lammertink, the company’s founder and CEO, says platforms like his actually make things much easier for brands, which often employ multiple ad agencies for a single social influencer effort. This often introduces a lack of transparency and friction in communication of ideas and results,” Mr. Lammertink said. Instead, with Cirqle’s platform, brands can get social ad campaigns—starting with, for example, basic brand mentions in an influencer’s content—up and running in 20 minutes, he said.