When UGG Australia came up to us to setup a collaboration with influencers across Europe we immediately felt the excitement.
UGG Australia has been at the foundation of the European womens- and footwear market for years. The brand has established itself as being a go-to for the modern woman: iconic, classic, comfortable and uncomplicated.
Mes Voyages a Paris was one of the over 20+ influencers that have worked with the brand in the #myCLASSICstyle campaign that we helped launch across Europe. And the results, which are absolute stunning, are highlighted below.
There are many ways to collaborate and build relationships with great influencers that don't involve a big budget - and Cirqle can help you find the right way to go about it.
Our subscription client Shinola came to us with the task of finding influencers for their Detroit assembled 47 MM Chronowell watch. The goal? Drive traffic to their brand's online media and store. So, we connected Shinola with just the right influencer: www.menswearstyle.com.
With close to $900 million dollar in revenue for the city of New York, over 230.000 people attending and a 193% increase in Instagram activity, the Mercedes Benz Fashion Week is the prime event for the fashion industry.
For the second year in a row, we're looking back at our data to discover top performing brands during and around the fashion week. We analysed over 25 million data points by over 4200 influencers across Instagram during 3 days. We're looking back at the 2015 performance of the brands that participated and were most frequently mentioned or written about.
The results are illustrated by the infographic below and are ordered according to geographic region, countries and brands generating the most buzz. We've even been able to trace back to the most mentioned product.
Have a look and feel free to share!
*Click on the image to enlarge
Special credits to our data scientist Wisse Barkhof and visual designer Marin Licina.
As you may know, we support brands big and small, from all continents and regions of the world. Overt NYC is one of those upstarting brands. With the upper hip and chic hoping to see a glimpse of the Chanel-like aesthetic brand, Overt's upstart is taking over tout New York.
See for yourself below. Overt NYC in an exclusive with Natalia Georgala's Twinfashion:
Up until now, influencer marketing has been achieved through a disconnected array of spreadsheets, applications and platforms. Each designed to support one component of a complete influencer marketing program.
These are tools typically categorized as social media broadcast tools, influencer databases, content-management workflow tools, and influencer program-management tools. What brands, and the agencies that serve them, really need is a comprehensive solution.
An effective, scalable and predictable way to execute influencer marketing programs. We've released Part II to our guide: 'Welcome to the Influence Economy'. The guide covers the necessary pillars required to take into consideration when working with influencers.
You can now download the full guide 'Welcome to the Influence Economy' by clicking on the button below:
Welcome to the Influence Economy
At Cirqle, we're lucky enough to work with some of the world's boldest and biggest brands. Over the course of time, we managed to distill a number of key learnings in successfully setting up influencer marketing strategies of which you can download Part I below:
The Circles of Influence
Online web-savvy consumers now require greater engagement and information before making a purchase. Meaningful content and relevant information to help consumers make purchase decisions is key. Where the opinions from people they trust count. Consumers are having conversations with their peers online before they make a purchase and to be effective, brands need to be part of that dialogue.
Influencer marketing helps brands and agencies form relationships with key influencers online and partner with them to create relevant, quality content that is trusted by their consumers.
The divide between digital advertising and consumer decision-making continues to grow. Influencer marketing has emerged as a go-to marketing discipline to help marketeres truly connect with consumers.
The Influence Economy
We're extremely proud to release Part I of 'Welcome to the Influence Economy'. The guide contains the necessary steps beauty, lifestyle, fashion and travel brands need to take to become successful in working with influencers.
"We believe art is for all. To adorn the walls of castles and bedsits. To disrupt not bankrupt. To move, to shock, to offendor go fabulously with your sofa. We have bi-annual themed, eclectic shows that are open to all. We sell photographs in limited editions and unique one-off sculptures and paintings,verified by us and signed by the artist."
This time of year can be so busy. I know the run up to Christmas can be for me! In-between Christmas and New Year, I really like to slow things right down before getting ready to start the New Year. It will all be about good living, but until then I will be running plenty of baths and using these scented soaps from Good Earth and really looking after my wellness and regaining my energy levels.
After all the madness is over, I am excited to share with you another post, with great products from Good Earth. But in the meantime I wanted to share some luxury items for your bathroom, the scented soaps, cotton towels and the marble soap dish. I think this marble Vajra Plate, has to be my new favourite. Its beautifully made and much bigger than I expected. Which is a good thing as it can hold much more than just soap.
Summer Cruising with Pia Muehlenbeck x Lekker Bikes
Pia is one of Australia’s most recognised social influencers. With over 900,000 followers and an engagement of over 9,200,000 likes, her travels and adventures documented by the multi-award winning Creative Director Kane, are followed by their fans globally through social media channels.
Since we launched the Cirqle in March of this year over 6000 influencers have applied for campaigns that have resulted in the most amazing brand collaborations. This month, we’re pleased to welcome four more brands to the Cirqle family. One of those brands is our subscription client Good Earth.
Our beloved subscription client OnePiece came to us with the task of finding influencers to wear their latest OnePiece collection. The goal? Drive traffic to their brand's Instagram account. So, we connected OnePiece with just the right influencer: Tommy Lei from the blog: Mybelonging.com. The results? Downright amazing.
Almost all big companies in the retail ecosystem know something needs to change - but very few actually pull off change. First step is to realize that you need very different competencies for this new world of retail. Of course, distribution, making a killer product and awesome marketing are still important, but distribution needs to be more agile, production needs to be more attuned and particularly marketing needs a completely different set of paradigms and skills. This means learning to think in terms of customer journeys and experience instead of funnels and (only) conversion rates.
We live in an exciting time for the world of shopping. Because in the next 10 years, retail will change more than it did in the past 100. Traditional retail players will need to start thinking like startups, listen to their customers and take risks. As for new entrants, there has rarely been a better moment to enter the business - as long as you’re building something for the new rules of retail, not the old ones. Read more to take a deep-dive in the drivers behind fashion retail and the role of curators.
You have probably started a fashion blog for a reason. And it is a good move, since nowdayas, a huge majority of the population consumes blog content. In the US, more than half of respondents of a survey say they read blogs and that brands mentioned in those blogs do influence their purchasing behavior