CADILLAC x ANDY WARHOL

Creating a buzz around an exhibition through a few key creators.

Cadillac recently partnered with the Andy Warhol Museum to launch their ‘Letters to Andy Warhol’ exhibition featuring Cadillac pieces alongside elements from Warhol’s style.

In order to promote this event, they decided to turn to like-minded creators to attract a large crowd of visitors in the most efficient way possible.

We helped them launch a campaign involving 6 key creators from Germany, Austria and Holland, each with a background in art. The influencers travelled to the exhibition and shared their experience on Instagram and together they produced millions of impressions, reaching a wide yet targeted audience.

Needless to say the campaign was a success.

By teaming up with Cirqle, Cadillac was able to produce:

  • 18 social media posts;

  • Over 98K engagement points;

  • 2.98MLN impressions;

The creators participating in this campaign were: @berlinstagram@thefashioncuisine, @irinahp@aguynamedriadh@enkaspass@sohi.malih.

Complete the form to the right, to download the full case study.

*this campaign was sourced through Talenthouse and we thank them for involving The Cirqle in helping run their marketing efforts.

 

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