On January 22nd of this year we officially opened our office in Xintiandi area in Shanghai. Xintiandi is considered one of the most beautiful areas of Shanghai, surrounded by parks, art galleries, restaurants and shopping malls. Many creative agencies have established their office in this part of the city over the course of the past year and we are beyond excited to be part of the Naked Hub community in China. The Naked Hub is a vibrant community of over 9000 professionals with over 30 locations across Asia. Their footprint enables our team to represent the Cirqle across the entire of Asia.
“Quality of content is critical to achieve success in a sea of information”, said Joe Pulizzi Head of the Content Marketing Institute (CMI). Yet, even though this is what every marketing campaign strives to achieve, the lack of proxies and measurements make quality one of the most complex factors to determine a campaign’s success.
Indeed, producing great content is one of the most difficult challenges marketers face on a daily basis. Still, when looking at influencer marketing, the quality of the content is often disregarded and undervalued. The biggest mistake made in the popular use of influencers is the extensive focus on the distribution of content in terms of reach and impressions rather than the creation of it.
Integrating content marketing and influencer marketing
In order for influencer marketing to be successful and valuable, it has to be engaging, unique, and targeted to the audience you’re trying to reach. All these elements translate into one and only requirement: quality. It is therefore crucial to require and give influencers enough space to not only distribute but also produce creative and high quality content to make your campaign as beneficial as possible.
Leveraging this expertise becomes a necessity when a brand wants to resonate with its audience and produce authentic and honest content.
Using proxies for quality
However, in order to be able to demand high quality content from influencers, certain measurements need to be set and used in order to be able to assess it.
Measuring quality of content can be based on several basic criteria:
- Quality of content
First and most obvious of all, the quality of the content can be assessed in terms of the creativity of the influencer in its approach to produce new content in line with the brand and its own identity.
- Quality of audience
Second, the quality of the audience needs to be evaluated. Therefore, audience demographics such as country and city of origin, age, gender and even interests and income to fit the specific target and industry are very insightful informations. This then also determines the quality of the content distribution.
- Quality of the influencer
Finally, the quality of the influencer is also an integral part of the overall quality of a campaign. Therefore, measurements such as engagement rates of the influencer with its audience and frequency of posting are relevant measures.
Concluding this attempt to find measurable quality metrics, assessing the quality of influencer content stays a subjective and brand specific judgement. However, referring back to Bill Gates’ essay Content is King, the Influencer Marketing Hub described influencer marketing as being the new « content king », which highlights again the power of quality, over quantity.
Businesses all around the world are familiarizing themselves with influencer marketing. Yet, non-profit organizations have also recently caught on to the wave. They are starting to identify a natural fit for crowd funding and fundraising through the use influencers.
One of them, Pink Ribbon, reached out to us in order to raise awareness for their cause through influencer marketing.
As part of the Dutch Cancer Society, Pink Ribbon finances projects and research in the field of treatment, aftercare and long-term effects of breast cancer. For many years now, Pink Ribbon develops new products such as agendas, bracelets and notebooks in order to raise money and awareness towards breast cancer research.
We advised them to work with 27 female influencers across the Netherlands over 4 different channels (Instagram, Facebook, Twitter and Blog), in order to reach a relevant audience of potential donators.
The influencers created authentic and honest content that generated highly relevant engagement with their audiences. This created a real awareness of the cause Pink Ribbon is defending as well as the products enabling more and more donations every year.
By delivering their message to the right people, Pink Ribbon was able to reach more then 1M impressions!
If you want to also help drive change and participate in fighting breast cancer, check out: https://www.pinkribbon.nl/.
A few examples of the content produced:
After reaching more than 800 million monthly active users in 2017, Instagram has turned into the social media El Dorado. This has made a substantial impact on businesses that rapidly understood the power of the platform for advertising. In fact, Instagram recently estimated the business community to represent 2 Million advertisers (up from 1 million back in March).
Here are some of the key elements behind Instagram's marketing success:
1. Instagram traffic VISITS HAVE HIGHER QUALITY
Visitors from Instagram stay on a site for an average of 192 seconds – this is longer than visitors from any other channel, including Facebook, Pinterest, and Twitter. This also means that traffic from Instagram is the most engaged and represents a more attractive consumer panel (Yotpo 2017).
2. Instagram has high organic and targeted reach
The organic nature of Instagram’s audience increases the word-of-mouth effect. According to a recent Yotpo research, 83% of consumers confirmed that seeing a post about a brand on Instagram influences their decision to look the brand up.
In addition, with the current available tools, businesses are now able to leverage this instagram audience even more by targeting specific segments (by age, country or even interest).
3. Instagram's hashtags(#) simply work
Not only do hashtags enable categorisation and content discovery, they are also the driving forces behind most of the user-generated advertising campaigns. According to Sproutsocial, "One of the best ways to kick off a UGC campaign on Instagram is with the help of a branded hashtag" in order to optimise exposure. This is also why 7 out of 10 hashtags used are branded (Simply Measured Study).
4. Instagram enables shoppable solutions
Instagram shopping is real. The platform is providing increasingly more links and solutions to connect user generated content to e-commerce websites within the application.
- Instagram stories
By introducing the swipe up option in Instagram stories, direct product referrals are possible, creating a direct linkto an e-commerce website within the platform.
- Shoppable third-party solutions
Companies such as Curalate are also providing solutions to turn your Instagram feed into a shoppable feed. Again here, a direct link within the platform makes instagram scrolling and buying a natural consumer path.
- Shoppable tags
Last but not least, Instagram recently developed it's own shoppable posts, currently only available for businesses in the United States using the Big Commerce platform. The tool is simple: retailers can insert shoppable tags on their Instagram pictures featuring a product to get the Instagram user directly to the store.
This add-on is another proof that Instagram is slowly shifting towards a key selling tool for retailers, something to keep an eye on in Europe as well!
What's more, Instagram is estimated to rake in $4 billion in global advertising revenue by the end of 2017, an impressive growth prospect!
As consumers are increasingly overwhelmed by a variety of product choices, impulse buying seems to become a trend of the past. Consumers look, ask, search, compare, review, and re-think before purchasing advertised products.
The one key element however, that is often forgotten but does fundamentally impact purchase behaviour is a critical one. And that is: Trust.
Word of mouth is entirely based on the fact that 92% of consumers trust recommendations from friends and family over all other forms of advertising (Nielsen, 2012). The real question here is: if consumers value word-of-mouth and marketers believe it is effective, then why aren’t marketers more focused on it? One simple answer is the need for tangible measures of word of mouth marketing.
Measures for w-o-m
McKinsey’s report (2011), “A new way to measure word-of-mouth marketing”, attempted to provide a new formula to measure the impact of WOM, also called “word-of-mouth equity”. Yet, this impact is measured on the basis of black or white qualitative criteria such as influential or not, relevant or irrelevant message content, close or large network etc. This leads to think that McKinsey’s new measurement tool only results in two-sided answers, far from the tangible output needed to change marketers’ decisions or budget allocations.
Our objective is to fundamentally understand how and why specific pieces of content perform better in comparison to others. In order to guide our clients towards the right consumers, through the right content and in the right setting, the interpretation of the right data is of critical important. Thus, we make sure brands understand the value of their investment through personalised and substantial feedback on campaign content and through carefully assessing and evaluation the feedback our technology delivers.
This is why we focus on individual content analytics such as impressions, engagement points, followers and demographic data (gender, city, country, age, income data, amongst others) of each influencer and content allocated to a campaign. Coming back to McKinsey's measurement tool, this enables us to look at both volume and impact sides of a campaign.
However, the actual impact of a campaign does not limit itself to the above. The Cirqle, calibrates the impact of a campaign throughout the entire campaign management process, moving away from McKinsey’s 4 impact criteria.
This process moves from the deliberate recruitment and selection of influencers towards the audience the influencer is actually targeting; to the campaign content and channel selection (beyond the continuous communication b/w brand- and influencer). All these factors are taken into account in in the final impact assessment of a campaign.
Despite of these efforts to employ different impact measurements, capturing the campaign's relation to actual customer conversion remains the ultimate goal. A goal which we'll continue to relentlessly pursue and will hope to present our findings for in the next weeks to come.
We're announcing a partnership in the next week which we'll hopefully lay the groundworks for helping us to achieve this mission.
The Cirqle has partnered with the Red Cross and NOS to help launch the #NederlandhelptSintMaarten campaign.
On the 6th of September, the devastating Hurricane Irma ripped through the Caribbean and caused unimaginable damage, particularly on Sint Maarten. Up to 70% of the houses are badly damaged or destroyed, food and water is extremely limited, and despair is spreading. In order to help the victims, the Red Cross needs funds and has consequently organised together with NOS a national action-day on Friday 15th of September.
The Red Cross has invited us to further increase awareness for the event, and to help amplify its impact. Naturally we offered to put all our resources to help this cause, and encouraged our entire community of Dutch influencers to share information about the event and mobilise their followers to take ACTION. In addition, some of our influencers will be showing their support on-site by visiting the event in Hilversum.
The event will be broadcasted on radio and television and will take place at the Nederlands Instituut voor Beeld en Geluid in Hilversum. It's aim is to inform Dutch citizens about the urgency of the situation and raise as much money as possible via Giro 5125.
We hope that this cause is as important to you as it is to us and we encourage you to take action in any way that you can.
One of the values we live by here at The Cirqle is shipping beautiful product(s). This encapsulates our belief that shipping is just the beginning; that getting features in customers’ hands is the quickest way to get feedback so we can continue to iterate to drive our vision.
While it’s easy to get excited about shipping big, shiny new things – last year we launched a whole ton of those (read the post here) – there’s also lots of value in shipping regular, smaller improvements and features too. They may not necessarily justify a big splashy announcement, but smaller improvements can add up to a significant impact.
We’ve already shipped over 8 big new features and updates this year. We still have a shiny thing or two up our sleeve, of course, but here are some of the highlights of what we’ve shipped so far in the first half of 2017.
iPhone & Android App
Jup, you read it right. We shipped both an iPhone and Android app. Our team worked around the clock to make it happen. Influencers now have the ability to track their growth across all their social channels (Facebook, Instagram, Twitter, Youtube, Tumblr and Google Analytics), join campaigns in a more efficient and convenient way and get access to campaigns in their nearby location.
Through the app, our clients now have the unique ability to target influencers based on their location. Think location-based event activations, in-store promo's or exclusive launches. Get in touch to learn more about it and to join our private beta.
We’re always working to make it easier for you to support your customers at scale, so that as your business grows, The Cirqle grows with you.
Traditionally, there's a lot of hand-holding involved in running influencer campaigns. We’ve added several new features that make it easier to for agencies to run campaigns across different account managers, countries and brands in one comprehensive overview.
Through this update, we enable agencies to effectively scale campaigns with influencers across multiple account managers.
- Global Team and Client Logins
Assign campaigns to team members who can monitor, manage and share campaign status with their clients directly, in one safe environment..
- Full Feature Access
Agencies receive full access to all systems, tools and features of The Cirqle and are free to share data reports with their clients.
- 24/7 Support
A team of dedicated account managers help assist agencies with running campaigns.
- Webinars and training
Access to webinars, training sessions and in-house education programs.
Location-Based Influencer Campaigns
Through Cirqle, clients now have the ability to trigger geo-based campaigns with the goal to drive footfall and promote influencer store visits. Influencers curated for your campaign are allowed to join when they are within the vicinity of one of your stores.
Selected influencers can view the tasks they have to do in return for the reward mentioned in the brief. E.g. receive a Scotch & Soda outfit and $500,- cash in return for in-store / product exposure on Instagram.
API-integration and CSV download
For those building on our platform, we launched an API our clients can tap into so everything you need to build on our platform is in one accessible place. Plus, we added some new features to automatically run CSV exports of your data-reporting so you're able to integrate into e-commerce solutions such as Custora.
Integrated Shipping Tracking
If you need to ship products to influencers in your program - millions of deliveries of all shapes and sizes are now tracked across all major delivery providers. This way, products that are send out for shipping to your influencers are auto-tracked and you're updated of the process along the way.
Our customer support team is on hand by phone and email to answer any questions that your or your influencers may have.
Track Social Performance, Review Content & Monitor Competition
Built-in best practices for assignment creation and a fully automated workflow mean better content for both influencers and marketers. Through our content vault, you're able to pre-approve content with the click of a button across all the influencers accepted into your program.
Amplify your best content at the most opportune time, by tapping into the world’s most powerful network of content creators and influencers.
As the founder of The Cirqle, a startup that enables brands, communities and businesses to launch influencer marketing campaigns, I’ve watched the days of exclusive press releases/events disappear. The Internet has changed the inception process. In 2017/2018 companies seed products through influencers, leak "exclusives" to reporters, bloggers, and consumers, live-stream launch events globally and reward brand advocates with pre-access. The velocity of the news cycle and the uprise of social media makes launching a new product far easier in some ways—and more difficult in others.
When high-end luxury menswear label Salle Privee approached us for a collaboration we were thrilled. Key the words ‘classic menswear’ into Google and you’re immediately confronted with a wall of high resolution, two-buttoned, one-hand-in-pocket sprezzatura. It’s a distinguished look that continues to endure.
Salle Privée is a new label committed to the classics, freshly launched online. Founded by Patrick Munsters, the creator of Scotch & Soda, the brand speaks to those who seek and respect the virtues of timeless menswear. With more than 20 years of experience in the fashion industry, Munsters has seen every trend come and go, and then come back around again. ‘My idea was to step out of what is fashionable,’ he says.
In our influencer campaign, we tried to connect the brand to individuals that captured the brand's essence across multiple age groups. Please find a few snapshots below:
Marketers love influencer marketing because it takes the brand out of the equation. Instead of filtering the message through a brand’s lens, the influencer makes the product or service his own. We've seen three challenges that will push more brands, agencies and institutions towards the influencer marketing realm:
1. The Rise of Ad Blockers
In the US, more than 32% (Europe > 20%) of all internet users have an Ad Blocker installed. Making online advertising increasingly more inefficient. At the same time, 92% of consumers trust user-generated content and word-of-mouth more than advertising and 74% rely on social network to help guide a purchase (eMarketer).
2. There's a push towards influencer marketing, but it's a time-consuming and expensive ordeal.
- Finding the right influencers for your target audience on the right platform;
- Managing contacts with influencers and negotiating contracts cross-state/country;
- Accurately measuring the effectiveness of the content;
- Managing workflow around influencer marketing solutions;
3. Fragmented landscape
Brands have to contact numerous different types of agencies, tech companies and services to run simple, straightforward campaigns. There’s no efficient full suite solution for running influencer marketing campaigns across different countries.
Influencer marketing, why?
The broader digital advertising industry represents a $14 billion revenue opportunity and is expected to see double-digit growth over the next five year (Forbes). With 84% of brands planning to launch an influencer marketing campaign in the next 12 months, the interest in influencer marketing continues to grow as brands seek the most effective way to target their core audience.
If social influencers didn’t add value to an organization, 84 percent of marketers would look elsewhere for their campaigns.
We're extremely proud to be announcing that today we're launching a private-beta for our mobile app (iOS and Android). Our app will help brands find global influencers faster (and vice-versa) and with greater speed/accuracy at a fraction of the cost.
Beyond that, we're introducing a brand new feature called Geo-campaigns, enabling brands to target influencers within a certain proximity to i) invite them to enter their store (for a free goodie) ii) host an event or iii) firestart an army of influencers to promote a specific service.
The possibilities are endless and we're open up to receive ideas you may have by e-mailing them directly to [email protected] You can now officially subscribe to our Beta-program by clicking the button below.
As you know, The Cirqle offers a cutting edge platform to identify the social influencers who will resonate with your audience and deliver the most meaningful engagements.
Our invite-only network is comprised of over 9,000 leading social influencer accounts on Twitter, Instagram, Snapchat, YouTube, and Facebook, who are required to be in the top 15% of engagement on each platform to join.
They currently reach over 5 billion followers. Additional strengths of our platform are:
- Rapid campaign turnaround time
- Campaigns at a fraction of the cost of traditional PR
- Powerful analytics to justify your next Influencer campaign
- Cut workflow management by 5x
- Increase campaign throughput by 8x
Now we've entered the new year, we wanted to take a moment and reflect on what has been an incredible year for The Cirqle, and most importantly, for our customers. We’re proud of how we’ve evolved this past year, and look forward to keeping up the pace in 2017.
Here’s a quick look back.
EXCITING NEW FEATURES
We launched and introduced one of our hallmark products from scratch: the Brand Dashboard. allowing brands to recruit and select the right influencers for their campaign, measure the impact of their campaign in real-time and create and launch campaigns over 50 countries with the flick of a switch.
We launched Cirqle Pulse, allowing brands and agencies to quickly scan the social landscape for who's writing about their brand, and their competition.
We introduced a feature called Cirqle Radar, a quick and effective tool to add your competition into one overview to track their every move, and benchmark your performance against them.
As extension to our brand dashboard, we quickly discovered there was an opportunity for agencies to jump into the influencer marketing space. The Agency Dashboard allows PR companies and umbrella brands to manage campaigns across different markets, different account managers and different stages.
We collaborated with key strategic partners in Europe and the United States, including Azione PR and the Publicis Group. Partners who've been able to leverage our tech to help run their influencer marketing efforts.
We introduced Demographics data for influencers, brands and agencies. Allowing them to discover the distribution of their follower base, including age, gender, income, city, country and category of interest data. This features helps answer the question: when I work with an influencer from New York, do I actually target an audience in New York?
Brand Profiles allow brands to track their own social performance across their key social channels in one comprehensive overview.
OUR NEW NYC HEADQUARTERS
We completed the move into a beautiful new NYC HQ on Broadway. Subsequently expanding the team overseas and driving sales and PR from the beautiful city of New York.
IMPACTFUL CAMPAIGNS AND INITIATIVES
We managed to launch campaigns that enabled some of the world's biggest brands and retailers create unique content, awareness and drive sales. Some of the featured work:
The Black Friday and Cyber Monday feature for Century 21 Stores including over a dozen of key influencers in the cosmopolitan hub of New York.
We subsequently launched two campaigns per month over a period of 180 days for Scotch & Soda, one of the coolest underground fashion brands. Enabling them to drive traffic to their stores in the Netherlands and Germany.
For their Here Be Dragons campaign, Belstaff leveraged our technology to recruit over 20 influencers in the United Kingdom to help promote their latest campaign.
In a major effort to get the word out in Europe about their classic boots in the #MyClassicStyle campaign, Ugg Australia worked through the platform to find key influencers to share their personal stories about the UGG boots.
Notable other campaigns included Ford, Oliver Sweeney, Under Armour, Avenue 32, Shift, Samsung, Qlippie and the Municipality of Eindhoven.
The Dutch Government selected The Cirqle as one of eight startups eligible for the Partners in Business grant, specifically aimed at start- and scale-ups focussed on New York and the US market and providing support in finding, hiring and retaining talent, providing office space, swift visa applications and access to investors.
WHAT'S IN STORE FOR 2017
We have several key product launches lined up for 2017 that will make it even easier for brands to find their customers, both on- and offline.
In addition, a number of partnerships will be announced and we will quadruple the size of our team over 2017 to cover even more markets.
It’s been a landmark year for The Cirqle, and we are exceptionally grateful for your ongoing support. We’re excited for what’s to come in 2017 and to continue to help bring our customers’ inspiring ideas to the world.
Thank you for making 2016 so extraordinary.
The name House of Eléonore finds its origin in an old story which goes back to the 12th century, the time when Eleonor from Aquitaine lived. Eleonor was a quite stubborn and modern woman for her time. For example she took part in the battlefield and divorced her husband. Furthermore she was yet one of the most powerful and desirable woman at that time. The name House of Eléonore therefore stands for the strength, personality and style of every unique woman.
Symbolized with the Morpho Helenor butterfly, House of Eléonore’s first collection is inspired by nature, the tropical island of Papua New Guinea. Elegant shapes based on birds, plants and other objects from nature combined with bright sparkly colored diamonds take place in the first collection called “bird of paradise” (text credits: joellawassink.com).
The brand reached out to The Cirqle to help them promote their shop-in-shop concept in De Bijenkorf. Below features two influencers who promoted the brand.
Joella Wassink x House of Eleonore and de Bijenkorf
Elegant, honest and personal. Those are the words that pop into my mind when thinking about House of Eléonore. Last weekend I was invited to an amazing event hosted by House of Eléonore in their shop-in-shop located in De Bijenkorf Rotterdam.
Just like Sushi x House of Eleonore and de Bijenkorf
When it comes to diamonds we all know a bit about it but in the end we also know nothing. During my workshop with House of Eléonore I got introduced how the world of diamonds and high quality jewellery industry works. Often people get quite surprised by the high prices of these jewelry pieces but this all goes back to the way gold and diamonds need to be found in our nature. The places where all the raw materials for these jewelery pieces are found many people are forced to work in gold mines everyday. Nature gets destroyed and often work conditions are often inhuman in these mines. Luckily House of Eléonore only works with limited mines in one area and takes their responsibility by selling only jewelry made out of 18K fair trade gold.
While online retail used to be focused on Cyber Monday, this is not about one day of online shopping anymore. As a result, retailers and delivery companies have been gearing up for the earlier kickoff to the online holiday shopping season, instead of when people return to the office after the long Thanksgiving weekend.
Century 21 kicked off the weekend with influencers covering some of their best deals they found on the ecommerce site through a series of blogpost. Five of those blogposts are featured below.
Nef & Nat are the sister duo behind the internationally acclaimed fashion turned lifestyle blog "TwinFashion" and shared this beautiful editorial piece for Avenue 32.
Born and raised in Greece, the sisters started blogging as a hobby back in early 2011, which very quickly turned into a full-time profession. After 5 years in the industry and collaborations with a wide range of international corporations, including Louis Vuitton, Hogan, H&M, L'Oreal Paris, Calvin Klein, Diesel, Pinko, Nicholas Kirkwood, Intimissimi, Nike, Express and Qatar Airways, Nefeli & Natalia launched a new evolved version of their website in May 2016, along with a brand new name: BY NEF & NAT.
Please see below what they did for our client Avenue 32.
Introducing: Cirqle Radar - benchmark your competition
You can now build, analyze and measure your social landscape by adding the social handles of your competitors to your dashboard.
Navigate to competitor landscape
In the dropdown in the top left corner, navigate to the competitor overview.
Start by adding your own Instagram handle
Highlighted in grey, you can benchmark your own performance vs. your competitors here.
Analyze and measure your competition
We'll be tracking their performance over the past 30 days for you.
She does it again. Adriana Gastelum vividly describes in both English and Spanish what Qlippie, one of the latest booming startups from Europe, brings to the table as GoPro competitor. Priced affordable, Adriana illustrates how useful Qlippie is for her daily life being an influencer:
Thanks to three rainy weeks, I’ve spent several coffee afternoons thinking about what we used to do before Internet went into our life. The idea of boredom was pretty different back then, you might dedicate your entire day to read a book, call a friend by phone (when calls were super expensive, too) or record your favorite songs in a cassette while praying for the radio announcer to not speak in the middle of your song. When I finally achieved it and filled a whole tape with my favorite songs, I would write some cheesy name with liquid paper on it and shared it to the boy I liked. And that was how we shared our feelings digitally.
Back to the present, I think there should be a word to define “faster than an instant” to describe how quickly the information goes by today. With that, not only our fingers have trained to write in small screens with even more ridiculously smaller keyboards (deep down I knew my typing classes in middle high school were obsolete), but now we are more and more open to share our daily life, whether you own a blog and share with your readers, or your most loyal followers are your mom, family and friends.
In collaboration with Qlippie Live, I share with you one of the things I’ve forgotten how much I enjoyed to do before the Internet changed my life: a quick but pleasant visit to an art gallery. In this occasion, and visiting it for the third time this month, the Philippe Halsman exhibition at CaixaForum Barcelona. An exhibition that, besides showing a great talent in photography, predicted the importance and influence that technology would have on art.
Generally, folks choose between three popular options when buying a used car. The most common would be to head over to your local used car dealership where there is a chance you might get screwed over on financing or end up with a lemon. Then there’s Craigslist, as you know I have been very familiar with. This option can be sketchy if you’re clueless.
You might meet up with someone untrustworthy that “forgets” to tell you the issues about the car. You might also get a chance to test drive and purchase a potentially stolen vehicle. Worst of all, there is a high-risk chance of buying a lemon, which actually happened to me in my latest Will It Flip project.
You’ll have to wait for that story.
Lastly, there is Carmax. This is a popular one. The place has warranties, no-haggle pricing, and pretty good customer service. But all three of those options have one big inconvenience: You’re going to spend a good chunk of your day to see the car.
What if I told you there is a much better and easier way? Shift is a new used car buying service that is unlike any other I’ve experienced. I will break down for you. I was told that I could test-drive any used car I desired on their site. Of course to me this meant either finding the most expensive car, one with the most horsepower, or both.
Now what’s game-changing about booking a drive through Shift.com is that you can actually choose the meeting location of your test drive. That means you can summon the car you’re interested in to your house, your job, your ex’s place, or anywhere you want.
Aside from the obvious choice of choosing the Hellcat, I figured it would make sense to have the car delivered to an inconvenient location; some random beach in Malibu close to Neptune’s Net.
Within minutes of completing the booking form, I received a call from a real life person from Shift.com verifying and confirming my drive. This is also the part where they would ask to verify your credit score. This is to make sure you can actually afford the car you booked and you’re not just some kid like myself who wants to take some fancy car out for a drive. Following this call, I received an email confirming the date, time, location, and the phone number of the delivery guy or as they call it, “car enthusiast”, who will be delivering the car to you, my guy’s name was Colston.
Upon first browsing their current stock, I narrowed my choices down between a 911 Carrera S or a Hellcat Challenger, I went with the latter since I’ve actually never driven a muscle car before and also because, c’mon man, Hellcat.
When UGG approached us to find key influencers across Europe, our minds went racing and brought us to the Lovely Roos-Anne van Dorsten from high-end fashion blog moderosa.com.
As Fall has finally settled in, now is more the time than ever to wear those Classic UGG Boots, and Moderosa has done a stellar job of doing so as you can see below: