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January 8, 2019

Our Experience

Learn what you should pay attention to when starting your creators campaign.

According to Socialmediatoday.com (March, 2018) 90% of consumers say video can help them make buying decisions and 80% of all internet traffic will be video by 2019. As video content is increasing in popularity we get more and more brands requesting creators to use Instagram stories as the main way to distribute content.

Previous campaigns where we have asked creators to include swipe up in their Instagram Stories to generate traffic to a website, has shown us that repetitiveness works. It means that we see an increase in the amount of swipe ups if the creators include the option in 6 short stories, rather than 3 longer stories. To really point out the swipe up option, we ask creators to include a GIF or text to their stories. Also, it benefits to include standard stories in between without the swipe up option, to keep it open for DMs - questions about the product - as you can not DM when there is a swipe up option.

Written by Jolien Berkel

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