Covid Response Centre

To Launch Or Not To Launch .....

Your content In an effort to be sensitive, and yet still keep business flowing as much as possible, businesses across verticals are asking themselves this question. One the one hand, digital communications efforts should have excellent penetration right now with a captive audience stuck at home and glued to screens; however, would it be seen as tone-deaf? Is tone-deafness enough of a reason not to launch right away? What are the business consequences of delaying marketing to Q3?

If these questions sound familiar, you’re not alone. We at The Cirqle are also taking this into consideration on behalf of our clients to avoid a PR crisis. Here are a few things we recommend considering as you tackle this decision:


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