If you are using your Instagram or Facebook account for promotional activities, here is a tip for you to consider: switch to a Business Account. A business account provides you with information and statistics that help you better understanding what’s happening “behind the scenes” of your profile and your posts. To find out how to switch to a Business account and the reasons why it is advantageous for your business, keep on reading.
Instagram Business Account
What are the benefits of having an Instagram business profile?
Contact buttons: You can directly add easy to use buttons onto your profile. For instance, you could have a button for directions to your office or shop or even a call or email button on your profile depending on which information you decide to provide. Adding this feature makes it easier for anyone to get in touch with you.
Call to Action buttons: In addition to handy contact buttons, you can also access a number of call to action options to add onto your business profile. Some of the available buttons are: buy/get tickets, start order, book an appointment and creating reservations at restaurants. Instagram has a restricted number of providers for the call to action buttons, but every business profile can have access to them. The only requirement companies need to have is an existing account with the chosen partner, for instance, OpenTable, Atom ticket and more.
Add a swipe-up-link to your Instagram stories: this feature redirects your followers to any link you want them to be connected to. For instance, you may add the link of the brand, a blog, youtube channel or facebook page you are advertising in your stories.
Instagram Ads: You will be able to create and publish ads on your account, including Photo ads, video ads, carousel ads, and stories ads from your own posts to gain more attraction and increase branded content results.
Interested in making the switch?
Changing over to a business profile for Instagram is simple:
Open your Instagram App
Navigate to the settings from your profile
Click on “Switch to Business Profile”
At this point, you have the possibility to connect an existing Facebook page to the Business Instagram profile. *Keep in mind that this step is not mandatory but if you are planning to use third party apps on your account you will need to connect a Facebook page and remember, you can connect only one at a time.
In order to switch to a Business account, you will need to have a public profile, so keep this in mind to make sure it’s the right decision for you.
Last but not least, continue to the “Set Up You Business Profile” and check all your business’ contact information. Make sure you fill in all the relevant information so people can get in touch with you.
What are the benefits of having an Facebook business page?
Which advantages do you have when converting to a Facebook page?
You can access to profile insights, such as statistics like engagement and followers demographics.
You are able to create ads and boost current or past posts.
You have the possibility to allow other users permissions for your page.
In just a few steps you can easily set up your business on Facebook:
Navigate to the facebook page you wish to convert.
Click on settings and tap “Create a Facebook Page Based on Your Profile”
Select “Get started” and follow the instructions Facebook provides you.
The Facebook Page will be published automatically as soon as the conversion is successful. This setting can be changed by clicking on OFF next to “Publish Page when done”.
If you have any further questions, you can reach us via the orange bubble in the bottom right or send an email to firstname.lastname@example.org