Eventbrite

Generating buzz and engagement through a sweepstake.

Eventbrite is the world’s largest event technology platform. They’ve build stellar technology enabling people to create, share, find and attend ‘things-to-do’ that fuel their passions and enrich their lives. Eventbrite processes tickets in over 180 countries, with over 2 million events held per year and 2 million tickets processed per week. In order to further increase brand awareness and drive engagement across Los Angeles, New York, San Fransisco and Chicago they turned to us with the objective to launch a creator campaign to move the needle on generating broader awareness for some of the festivals they’re supporting.

A curated group of content creators were invited to share their favourite festival moments through a series of Instagram posts. The creators managed to take their followers on a festival journey through an additional set of Instagram stories, providing an behind-the-scene scoop of their experience. In their content, the creators naturally integrated information of the key benefits of Eventbrite’s services. The followers of the content creators had the opportunity to win a $1000 Eventbrite voucher through a sweepstake

Results

  • 550K impressions delivered.

  • Over 20,000 engagement points received.

  • 10 content creators were involved in the campaign.

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