Heineken - Singapore

Heineken - Christmas 2018 in Singapore.

Heineken is a brand that is deeply rooted in modern culture and loved by many globally. The brand is well known for its amazing commercials and for sponsoring some of the worlds greatest events such as the F1 in Singapore. During the 2018 xmas season Heineken launched an extra special festive campaign across Singapore.

The brand paired up with a large pool of local creators to launch their Heineken Xmas wrapping paper. The gift giver can top-up the paper online, so that the gift receiver can use the gift wrapper to redeem a Heineken 6-pack. The aim of the campaign was to generate awareness of this innovative freebee, but also to educate the market on how to use the product. The creators that were selected carefully by the brand through The Cirqle platform were able to educate and engage with the target audience very effectively through high quality content.

Download this case study to learn how to launch a festive campaign wiyth a high focus on product education:

  • Turn publisher sites into your no. 1 social referral source;

  • Work with talents within Singapore;

  • Realise product adoption;

  • Educate your target audience through influencers;

  • Build a strong network of passionate fans and advocates;

  • Create high engaging localised content;

With Cirqle as a partner, Heineken was able to monetize images on social and on their website. Read the full case study to learn how your brand can too.

 

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