made.com

“Working with The Cirqle gives us the tools to find the right creators to advocate for our brand. The platform enables us to track actual real-time results, which means we’re not guessing anymore. Since content lives beyond the campaign duration we continue to see engagement and value grow over time.” 
— Damien Poelhekke, Country Manager Made.com

Raise brand awareness for Made.com. A startup disrupting the designer furniture industry.

If you are considering buying any furniture soon, we would recommend a visit to made.com. That’s why, when the disrupting brand opened a new store in Amsterdam and London, they sought after top creators who would help promote the off- and online store in a unique and compelling way.

Proposing a new type of social campaign, Made.com decided to offer a platform-specific reward to creators in a collaboration with the Hoxton Hotels. By offering creators a getaway in their city of choice (Amsterdam or London) and a piece of furniture to shop, over 280+ creators applied for their campaign.

Results

  • Approx. 1 million impressions delivered;

  • CPM of GBP 9.40;

  • Over 8.000 engagement points (Likes, comments, retweets, shares) were delivered across 3 different social channels;

  • 8 creators/publishers were involved in the campaign

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Interested in reading more about how Made.com used automated campaigns to drive awareness and sales? Complete the form on the right to download our case study now!

 

 

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