Raise brand awareness for Made.com. A startup disrupting the designer furniture industry.
If you are considering buying any furniture soon, we would recommend a visit to made.com. That’s why, when the disrupting brand opened a new store in Amsterdam and London, they sought after influencers who would help promote the off- and online store in a unique and compelling way.
Proposing a new type of social campaign, Made.com decided to offer a platform-specific reward to influencers in a collaboration with the Hoxton Hotels. By offering influencers a getaway in their city of choice (Amsterdam/London) and a piece of furniture to shop, over 280+ influencers applied for their campaign.
- Approx. 1 million impressions delivered;
- CPM of GBP 9.40;
- Over 8.000 engagement points (Likes, comments, retweets, shares) were delivered across 3 different social channels;
- 8 influencers were involved in the campaign
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