“I had the pleasure of working with The Cirqle on Garment District and loved that the experience went beyond the platform. I was able to chat with a real person who was always eager to best guide me. That said, I had complete creative control which allowed me to create content. I loved this project!'“
Michelle Williams shares her tips on creating outstanding food photos:
Tell us about how you got started blogging, and what lead you to making it a full-time gig:
I started blogging because I needed a creative outlet outside of work that was just for me. So after work, I started writing about what I did, including tips and tricks to planning my own wedding. Ultimately, I ran out of content and not being a super girly girl, didn't want to hear about and write about other people's weddings so I expanded to all of the elements outside of my 9 to 5 that filled my life. Clothes, Music, Restaurants, Recipes, Cool Things Happening In The City. I decided that narrowing the focus of my blog would make it less daunting. I also hoped that this narrower scope would allow me to learn more about a specific topic. So, I made the decision on the spot. In the snap of a finger I became a food blogger.
What is your favorite restaurant?
Root & Bone. I haven't really found better Southern Comfort food in the city. Every dish made me happy. From the biscuit crumble on top of the mac & cheese to the perfect crispiness of the fried chicken, or maybe it was the bucket of canned rosé sitting on the table—the mood was unbeatable and the company made it incredibly memorable.
What is the most difficult food/dish to photograph and why?
Any dish that is mostly one color. It makes the image flat. Especially if the restaurant has styled it on a plate that matches the food. It's not your fault if you come out with a bad photo, in this case, you have full right to blame the dish.
What is the easiest food/dish to photograph and why?
As time goes by, I've found what angles and styles work for each dish. But if I truly have to think on it, I'd go with spaghetti. There are so many options for how to shoot it. Twirl it on a fork, do the classic pasta pull photo, add some parmesan for some visual texture.
Tell us about your biggest personal achievement as a blogger.
I have had a lot of amazing opportunities not only come my way but ones that have been catered specifically for me. To work with brands that make me an ambassador of theirs and then getting flown places like Ireland to write about an event or have a booth at The New York Coffee Festival with my company's name embroidered into aprons of hired baristas and written on the walls of a booth—honestly, there are a lot of moments that I take great pride in, it's one of the reasons I love this career choice. The experiences and levels of achievement are unparalleled.
Any advice for up and coming bloggers?
Figure out what your brand is. How you want it seen. What you want to say and stick to it. Don't sway. Even if a great brand reaches out, if they don't make sense for your brand, it's not worth it. Your audience will see through it and you will lose their trust. I've hated saying no to some big brands but sometimes visions don't align and it's not in the best interest of my company in the long run.