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"Traveling with The Cirqle was a breath of fresh air as the experience was clearly well organized. I felt supported as a content creator by being given ample time to complete the deliverables and be able to enjoy the experience.”

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Carina Otero

“I see a lot of influencers who focus less on staged, glorified, perfected posts and rather on the goal to share content with their followers. They tend to capture the reality of the situation in a photo. This makes the content and connection between influencer and viewer much more relatable, and likely more effective when it comes to partnerships.”

@shesnotlost | American | 335K Followers | 3% Engagement |
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Carina Otero on monetizing a travel community:


Tell us about how you started blogging, and what lead you to making it a full-time gig

I started “She is Not Lost” simply for fun, as I personally collected and bookmarked travel photography that I liked when researching a place I planned to visit. When I thought of the name I decided then to create a community in which people can become more engaged and ask other female travelers for recommendations and advice. As the page grew, I began receiving more and more opportunities as an influencer, and have been able to share useful tips and services with my audience through my Instagram and Blog. You could say I got my "start" rather unconventionally because rather than creating a blog and building a following, I had a following and then created a blog.

What is your best travel tip?

My most important piece of advice is to speak with locals! Do not get so caught up in visiting landmarks and destinations just to take a photo, but rather enjoy the journey and learn something about the people who live in the places you visit.

What is your favorite destination?

My favorite location I have visited was Egypt, partly because I was so impressed by the history of the landmarks in and near Cairo, but also because I was surprised by the beauty of the Red Sea. My trip to Egypt happened quite unexpectedly and spontaneously, and I probably would not have gone if it weren't for my Egyptian friend who invited me. I had been hearing that Egypt was not a safe place for foreigners to visit, but when I arrived I was only greeted by friendliness and graciousness (especially from Egyptians whose livelihood relies on the tourism industry- shop owners, tour guides, and others). I was very grateful for the opportunity to visit Egypt and am looking forward to someday going back to spend more time and dive in the Red Sea!

“I think my followers appreciate that I choose my partnerships carefully and do not dilute the quality or integrity of my feed with companies that are not reputable or not relevant to travel.”
— Carina Otero

Tell us about your biggest personal achievement as a blogger/Instagrammer?

When I started She is Not Lost I was working in a 9-6 desk job in a position that was not inspiring or challenging. Rather, I had so much time during the day to daydream that I was able to put most of my energy toward growing the Instagram page in its earliest stage. After about a year and a half I was able to monetize the page, and two and a half years later, a representative from the headquarters of the company that I used to work with reached out (not knowing that I was a previous employee) and asked if I would partner in a sponsored post! Once the campaign was completed I felt as thought I had come full circle and that I was where I am meant to be. :)

What's the most exciting thing you've done since starting the community?

One very exciting opportunity that I was lucky to participate in was a trip to Sri Lanka, a country that originally was not high on my bucket list, but once I arrived I was so grateful to experience it. Being invited to a new place opened my eyes to experiences and lifestyles that are truly unique and special.

What is the goal of the community?

The goal of the community is simply to inspire. I have always told myself that even if I make one person smile and dream then what I have created is a success.

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Interested in working with Carina?