McDonalds wanted to promote cultural diversity by collaborating with influencers. This is what - in collaboration with our partner Talenthouse - we came up with.
McDonald's is one of the most diverse brands in the country, if not the world. They are known for championing life's feel-good moments. So what better way to show the country just how much we all have in common than through a snapshot of America — glimpse into the 26 million people that visit their restaurants every single day — brought to life through a creative lens.
In their first brand campaign in over three years, 'In Common', McDonald's showcased the vast diversity that can only be found in their restaurants, through a series of portraits inspired by world-renowned photographer, Mark Seliger. That's where you come in!
McDonald’s invites photographers from across the United States to submit their own series of portraits that showcase a diversity of people with special McDonald’s memories, traditions, and experiences for its 'In Common' campaign.
Through an exciting partnership between Talenthouse and The Cirqle, McDonalds was able to launch its marketing campaign in the Los Angeles area, partnering with 11 photography influencers from a broad range of ethnicities and driving over 1.1 million verified impressions with an average engagement rate of 4.66% (benchmark = 3.64%).
Download this case study to learn how you can CREATE CULTURAL DIVERSITY THROUGH AN INFLUENCER PROGRAM successfully:
Turn creator sites into your no. 1 social referral source;
Promote cultural diversity;
Increase traffic to flagship stores;
Build a strong network of passionate fans and advocates;
Produce unique content that can be used for multiple media sites and assets
Continuous posts across multiple social sites.