An European awareness campaign hyper-targeting key consumers in the United Kingdom and the Netherlands.

Shinola is an American luxury lifestyle brand which specializes in watches, bicycles, and leather goods among other items. That’s why, when the Detroit based brand approached us to launch a campaign to raise awareness for their high-quality products in Europe, we were extremely excited to get started. 

Proposing a new type of social campaign, Shinola decided to offer a country-specific reward to creators who are part of our platform. Leveraging Cirqle's network of over 7.000 creators across 50 countries, Shinola was able to conceptualize, launch and trigger creators and publishers across Europe to write about the brand's latest collections.


  • 900K impressions delivered;

  • Over 35.000 engagement points received

  • High-quality content production for re-use in newsletters, banners, in-store ads, etc..

  • 7 creators/publishers were involved in the campaign

Interested in reading more about how Shinola employs Cirqle to drive awareness and sales? Complete the form to the right to download our case study now!


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