Once you have selected social creators to collaborate with, how do we guarantee credibility? Starting with the fact that the creators know beforehand what they are applying for, brand wise but also incentive wise, which proves genuine interest, we provide authenticity data on all creators.
We collect information to ensure you that the creators you collaborate with have a minimal number of fake followers or 'bots' following them and providing engagement.
As mentioned before, people are getting more critical and sensitive to information that is wrongful, studies show that 64% of Americans find it difficult to know whether the information online is trustworthy (BoF, 2018). Therefore we try to make sure you are certain that creators speak to a group of real interested followers when posting about your brand and do this in a credible & authentic way.