One of the world’s most popular social channels. What does this channel offer? What features are relevant for you to use in your social creator campaign? Find out more here.
Instagram has recently launched tools to bring transparency and consistency to Branded Content on Instagram. ‘The tools consist of a tag to help creators disclose when a post is the result of a partnership and insights to help businesses access the performance of their branded content campaigns.’
As soon as the first post for your campaign is created by a creator, a 'performance' tab is populated in your personalised dashboard to retrieve insights into performance metrics of all of your campaigns, 24/7. This tab serves as a proxy for overall campaign performance and highlights, both on the aggregate and on the individual level, who has posted what and what the overall/individual performance to-date has been.