“People come to Instagram to be inspired and discover things they care about, and that includes content from brands and businesses.” (Instagram, 2019).
The company collects data to show us that more than one billion accounts are active every month. These are all potential consumers! Interestingly, 60% of people say they discover new products on this channel.
As video content is shown to be a popular way to engage with audience, we stimulate brands to work with social creators who can create video content. This can be on Snapchat, Instagram, YouTube but also on Instagram stories!
What’s the difference between posting a video on Instagram and posting video content on Instagram Stories? First, a story is automatically removed after 24hrs. Per story, their followers can see how much hours there are left before the video removes itself. What’s the value of that, you would think? Well, social creators are using it A LOT! They capture things in the moment, enthusiast their followers live and because content is not there for the long run, they can casually post Instagram stories about anything they like, any time!
Per story posted for a brand, we make sure that our social creators provide us with verified data of people that have seen the content, swiped up in a story, engaged with the story by responding to it etc.
Frames per story
Second, a story is 15 sec long, where a video posted on their profile can be up to 1 minute long. It is possible for brands to ask creators to use multiple ‘frames’ - 15sec snippets - to tell their story via video. Please realise this might effect the incentive presented to social creators, as more frames means more work and more social content.