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How to set it up

Did you get excited about the prospect of using mobile wallet tech to drive sales through influencer campaigns? This article brings you the A to Z of how to set things up.

The Set up

Once your strategy is determined for the Qards feature (a discount, give away, information etc.) we help you to create the Qard. These Qards can be personalised with your imagery and logo!

The size of images needs to be […] and have a [..] resolution.

The size of your logo needs to be […] and have a [..] resolution.

Purchases done using the (e.g.) QR/Barcodes that appear on the Qards are only trackable if a brand places codes from their Point-of-Sale system (POS) behind the QR/Barcode they can keep track off. Please see different options below.

What steps need to be taken by you or partner retailers?

There are multiple ways to offer your potential consumers a discount, free ad on product, redemption etc.

1.No redemption tracking:

You can provide consumers a promo code to be placed on the mobile wallet card and used at Point-Of-Sale. In these cases, the promo code is simply included within the card and mentioned and/or shown in store at POS. Unique promo codes can still be tied to a specific offer.

2. In-store conversion tracking:

Here, mobile wallet cards are integrated with a retailer point-of-sale system (POS). In these cases, you are asked to provide a list (spreadsheet) of codes or one unique code to be used on the cards. Codes can be generated on a per card instance - unique to a single consumer.

No integration into the POS is necessary in order for you to distribute coupons with barcodes. The unique codes however must live in the retailer POS. Bar (codes) can be unique to distribution channel, unique to a specific offer or unique to each card.

3. Self-redemption/Tap to reveal:

Here, a consumer is enabled to reveal a unique offer code or barcode directly from a mobile wallet card. Self-Redemption can be used to track mobile wallet coupon redemption in cases where a POS integration with the retailer is not possible. Tracking the “taps” = purchase intent or proxy to purchase.

Step 1: Card contains a unique URL directing consumers to “tap” to redeem offer

Step 2: Consumer “taps” the URL which generates a unique offer code or barcode to be used in store at the POS or online.

Note: you can place a cap on the number of self-redemptions.

4. Load to card:

This option is used in cases where you want to enable a consumer to connect a manufacturer coupon or retail offer to a store loyalty card.

5. Receipt scan:

This option is used in cases where you want to enable a consumer to redeem their purchase.

 
Written by Jolien Berkel

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