If you have a global presence, and are considering a global campaign, keep in mind that every market is different. Every market has its own uniqueness and therefore preferences when it comes to trusting and embracing a brand's message. If you want to reach locals by following a global strategy, just make sure to keep an eye on regional trends and adjust your campaign strategy accordingly. Our account managers are here to help you get on the right track and guide you in creating a concept around what your campaign is all about.
That campaign concept needs to be accompanied by a clear and appealing campaign brief. We want our influencers to get a 360° idea about what they are signing up for when collaborating with a brand. Comprehensive briefs are also great for them to get background on what they are going to share with their followers.