How do you find the right creators and publishers?’, is the question we asked ourselves at Wolford. It’s the number one challenge marketers identify with U.G.C. marketing. But it’s not just finding creators, it’s finding the right creators who also want to work for your brand.
The Cirqle gave us a 360 degree view on the creators that were guaranteed the best match possible with Wolford. And the best part: their beautiful dashboard measures the results of the campaign as well.
— Matteo, Petruzellis, Online Director Wolford

How to execute a product launch in collaboration with publishers.

Wolford has continually positioned itself as a leading innovator in developing luxury basics for women around the globe. That’s why, when the fashion-forward brand saw that their brand was growing, they knew they needed to tap into the community; the only question was how?

Proposing a new type of social campaign, Wolford decided to offer a platform-specific reward to publishers affiliated with our platform. Leveraging Cirqle's marketing suite, Wolford was able to conceptualize, launch and trigger publishers to write about the brand's latest collections.


  • 1 million impressions delivered;

  • CPM of Euro 5.35;

  • Over 17.000 engagement points (Likes, comments, retweets, shares) were delivered across 3 different social channels;

  • 14 creators/publishers were involved in the campaign

Interested in reading more about how Wolford used automated campaigns to drive awareness and sales? Complete the form on the right to download our case study now!

Or read the blogpost of Mikuta.nu on Wolford


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