Success stories
Samsung
Samsung

Samsung marketed its newest smartphone through the people who use it the most.

Samsung wanted to promote the Samsung Galaxy S7 in the most efficient way possible. Naturally, they turned to creators, and their decision paid off enormously. The brand offered smartphones to each creator participating in the campaign and an incredible amounts of applications rolled in.
9
Influencers
49
Posts
4
Markets
Samsung marketed its newest smartphone through the people who use it the most.
CLIENT
Samsung
Location
Seoul, South Korea
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Background

Samsung wanted to promote the Samsung Galaxy S7 in the most efficient way possible. Naturally, they turned to creators, and their decision paid off enormously. The brand offered smartphones to each creator participating in the campaign and an incredible amounts of applications rolled in.

9
Influencers
49
Posts
4
Markets
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Strategy

This was especially successful because the reward offered to creators was perfectly chosen. Smartphones are an essential work tool for them and our focus on the product’s high performing camera is exactly what they needed to be convinced. Influencers were keen to get their hands on the phone and show it to their thousands of followers, which is just what Samsung wanted! Through this campaign, the brand was able to reach its ideal target audience: fervent social media users.

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Results

Millions of impressions and incredible engagement plus a strong uplift in sales made this campaign a particularly big success. The Samsung Galaxy S7 was presented as one of the most successful flagship product launches Samsung has ever had.

Samsung marketed its newest smartphone through the people who use it the most.Samsung marketed its newest smartphone through the people who use it the most.

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We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
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Marketing Executive
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CEO
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