CASE STUDIES
ABOUT YOU
ABOUT YOU

Discover How ABOUT YOU Slashed CPA by 49%

ABOUT YOU is a rapidly growing, innovative online fashion retailer that focuses on providing a personalised and seamless shopping experience. With a vast selection of clothing, accessories, and lifestyle products, ABOUT YOU caters to a diverse audience, offering a wide range of styles and trends. By leveraging cutting-edge technology, data-driven insights, and an intuitive user interface, ABOUT YOU ensures a tailored experience for each customer, making online shopping effortless and enjoyable.
-49%
lower CPA
+2%
brand awareness lift
-16%
lower cost per brand lift
Discover How ABOUT YOU Slashed CPA by 49%
CLIENT
ABOUT YOU
Location
Hamburg, Germany
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Background

At ABOUT YOU, the team is constantly seeking innovative marketing strategies to grow their business and stay competitive in the online fashion retail space. One such approach is leveraging partnership ads to drive incremental performance and lower their cost per acquisition (CPA). By leveraging The Cirqle's software, ABOUT YOU aims to expand their reach to new and engaged audiences while enhancing brand credibility. This targeted strategy focuses on optimizing marketing spend, ultimately contributing to sustainable growth in the highly competitive online retail landscape.

-49%
lower CPA
+2%
brand awareness lift
-16%
lower cost per brand lift
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Strategy

In their quest to drive growth and optimize marketing spend, ABOUT YOU utilized The Cirqle's software to develop a targeted and effective marketing strategy. The approach centered on partnering with creators to produce 21+ high-quality, engaging assets that showcased ABOUT YOU's products in an authentic and visually appealing manner. By leveraging The Cirqle's extensive network and data-driven insights, ABOUT YOU was able to identify and collaborate with creators whose style, values, and audience perfectly aligned with their brand vision.

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Results

The Cirqle's influencer marketing software delivered outstanding results that significantly contributed to the brand's growth and success. The engaging content generated through creator collaborations led to a remarkable -49% lower CPA, enabling ABOUT YOU to optimize their marketing budget more efficiently. Additionally, the campaign resulted in a +2% brand awareness lift, enhancing ABOUT YOU's visibility among their target audience. Finally, the cost per brand lift was reduced by -16%, highlighting the effectiveness and value of The Cirqle's software. This strategic approach has proven instrumental in cementing ABOUT YOU's position in the competitive online fashion retail market.

Discover How ABOUT YOU Slashed CPA by 49%Discover How ABOUT YOU Slashed CPA by 49%

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What 2500+ clients say about the Cirqle

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”
Marc Judlin Profile Image
Marc Judlin
Monetization Partnerships
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”
Jaimee Hulsmeyer Profile Image
Jaimee Hulsmeyer
Social Media and Influencer Manager
“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”
Ozge Sonmezoz Profile Image
Ozge Sonmezoz
Senior Performance Marketing Manager
“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”
Matteo Petruzzellis Profile Image
Matteo Petruzzellis
Director of Digital & Sales
“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”
Liam McGurl Profile Image
Liam McGurl
Social Media Manager
“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”
Alex Adamson Profile Image
Alex Adamson
SVP of Digital Marketing
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”
Cal Salvaggio Profile Image
Cal Salvaggio
Global Head of Paid Media – Beauty
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist
“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"
Luke Raben
Growth Manager
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist - Social Media
“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”
Arlette Coenradi
Digital Marketeer at Stoov
“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”
Sarah Abboud Profile Image
Sarah Abboud
Director of Communications
We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.
Paulin Nordgren Profile Image
Paulina Nordgren
Marketing Executive
“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”
Damien Poelhekke Profile Image
Damien Poelhekke
CEO
“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”
Alex Garcia Profile Image
Alex Garcia
Sr Analyst/Strategist

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