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The Cirqle platform helped us to turn influencer marketing into a performance channel and drive awareness in a new market. It saves huge amount of time searching for influencers, with this platform you are definitely confirmed of successful creators.

Chelsea Smeets

Athlete - Influencer Manager - Art director

Background

In this strategic initiative, XXL Nutrition's objective is to enhance brand recognition through their flagship product, WHEY ISOLATE ZERO. To accomplish this, XXL Nutrition capitalized on The Cirqle platform, strategically collaborating with creators from its expansive network. Join us as we delve into how XXL Nutrition, with the assistance of The Cirqle, embarks on a mission to amplify brand awareness in Germany.

Strategy

XXL Nutrition's strategy revolves around building brand awareness in Germany by spotlighting their standout product, WHEY ISOLATE ZERO, through influencer collaborations. By partnering with The Cirqle, XXL Nutrition contracted 14 German fitness and sports influencers to showcase the unique selling points of WHEY ISOLATE ZERO through Instagram Reels and Carousels. Converting this content into Paid Partnership Ads enabled XXL Nutrition to significantly reduce their awareness Key Performance Indicators (KPIs).

Results

The collaboration with 14 creators enabled XXL Nutrition to amass a total of 28 creatives for paid media utilization. Utilizing The Cirqle platform's campaign creation widget, XXL Nutrition launched a new ad campaign on Meta, following The Cirqle’s recommended structure that leverages creator-based audiences to enhance campaign performance. Meta’s Paid Partnership Ads, aimed at increasing awareness through a traffic-focused campaign, delivered remarkable results. Particularly notable are the significant improvements in three key metrics (CPM, CPC, and CTR) when compared to a similar campaign: The Partnership Ads achieved a CPM of €4.31, marking a 24.25% decrease compared to XXL Nutrition’s ads (€5.69). With a CPC of €0.16, the Partnership Ads achieved a staggering 56.8% reduction compared to XXL Nutrition’s ads (€0.37). The Partnership Ads boasted a CTR of 2.75%, outperforming XXL Nutrition’s ads by 79.74%. These exceptional outcomes underscore the cost-effectiveness and efficacy of creating, managing and distributing high quality influencer content via The Cirqle’s platform to amplify brand awareness in new markets.

Meta’s Paid Partnership Ads, aimed at increasing awareness through a traffic-focused campaign, delivered remarkable results. Particularly notable are the significant improvements in three key metrics (CPM, CPC, and CTR) when compared to a similar campaign:

The Partnership Ads achieved a CPM of €4.31, marking a 24.25% decrease compared to XXL Nutrition’s ads (€5.69).
With a CPC of €0.16, the Partnership Ads achieved a staggering 56.8% reduction compared to XXL Nutrition’s ads (€0.37).
The Partnership Ads boasted a CTR of 2.75%, outperforming XXL Nutrition’s ads by 79.74%.

These exceptional outcomes underscore the cost-effectiveness and efficacy of creating, managing and distributing high quality influencer content via The Cirqle’s platform to amplify brand awareness in new markets.

XXL Nutrition Expansion: Leveraging Influencer Marketing for Growth in Germany

What 2500+ clients say about the Cirqle

“Adding Influencer Marketing through The Cirqle into our media mix enabled us to achieve significantly better results compared to our business-as-usual campaigns, and decrease the overall cost of media (CPA) while increasing RoAS.”

Alex Adamson

SVP of Digital Marketing

“Creator led marketing strategies are key for advertisers that want to avoid fatigue and drive performance from their campaigns. The Cirqle is instrumental for us in driving these initiatives.”

Marc Judlin

Monetization Partnerships

“At LOOKFANTASTIC, we see the creator space as a huge opportunity within our paid marketing campaigns and are delighted to have driven such strong results through our continuous work with The Cirqle.”

Cal Salvaggio

Global Head of Paid Media – Beauty

“An efficient and effective way to work with and scale influencer marketing. The briefing process for brand and influencer are both straightforward. Great overall performance management from influencer relations to reporting.”

Jaimee Hulsmeyer

Social Media and Influencer Manager

“The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.”

Ozge Sonmezoz

Senior Performance Marketing Manager

“Incredibly scalable social commerce platform that's ROI-driven and brings results to the business.”

Matteo Petruzzellis

Director of Digital & Sales

“We enjoyed the experience of working together on our seasonal campaign and thought the results were on par with expectations. The Cirqle does well at pushing the needle and meeting all deadlines set out at the onset of a campaign.”

Liam McGurl

Social Media Manager

Alex Adamson

SVP of Digital Marketing

Cal Salvaggio

Global Head of Paid Media – Beauty

Cal Salvaggio

Global Head of Paid Media – Beauty

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

“We are very satisfied with how The Cirqle helps streamline the process of running partnership ads.”

Paulina Nordgren

Marketing Executive

"Quickly adding and scaling Influencer backed Paid Partnership ads in our marketing mix was extremely easy with The Cirqle. We were able to scale spend and decrease our CPA in the 1st month by an incredibly 20%. We’re excited to keep the momentum going!"

Luke Raben

Growth Manager

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist - Social Media

“The Cirqle helped us to quickly scale up our Paid Partnerships campaigns with almost no effort. We were able to expand our asset library with just a few clicks and drive up ROAS during peak moments.”

Arlette Coenradi

Digital Marketeer at Stoov

“The Cirqle offered a turnkey influencer strategy that allowed us to successfully execute our first-ever Affordable Care Act (ACA) Open Enrollment awareness campaign.”

Sarah Abboud

Director of Communications

We are very satisfied with how The Cirqle helps streamline and scale the process of running influencer marketing and the deployment of Paid Partnership ads.

Paulina Nordgren

Marketing Executive

“The Cirqle's focus on influencer performance is unique in the market and enabled Routinely to drive outsized returns in comparison to our own performance on social.”

Damien Poelhekke

CEO

“Extremely fast delivery of high-quality campaigns across our key markets with a steady stream of successful campaigns resulted in a year-long commitment.”

Alex Garcia

Sr Analyst/Strategist

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