XXL Nutrition Expansion: Leveraging Influencer Marketing for Growth in Germany

Explore the journey of XXL Nutrition, the premier sports nutrition brand in the Netherlands and Belgium, as they harness the power of influencers to penetrate the German market. Leveraging their success with influencers in the Netherlands and Belgium, XXL Nutrition partnered with The Cirqle to replicate their achievement in Germany through a scalable software platform.

-24.25%

CPM

-56.8%

CPC

+79.74%

CTR

XXL Nutrition Expansion: Leveraging Influencer Marketing for Growth in Germany

Book a Demo

Transform influencer collaborations into consistent, trackable revenue.

The Cirqle platform helped us to turn influencer marketing into a performance channel and drive awareness in a new market. It saves huge amount of time searching for influencers, with this platform you are definitely confirmed of successful creators.

Chelsea Smeets

Athlete - Influencer Manager - Art director

Objective

Background

In this strategic initiative, XXL Nutrition's objective is to enhance brand recognition through their flagship product, WHEY ISOLATE ZERO. To accomplish this, XXL Nutrition capitalized on The Cirqle platform, strategically collaborating with creators from its expansive network. Join us as we delve into how XXL Nutrition, with the assistance of The Cirqle, embarks on a mission to amplify brand awareness in Germany.

Strategy

XXL Nutrition's strategy revolves around building brand awareness in Germany by spotlighting their standout product, WHEY ISOLATE ZERO, through influencer collaborations. By partnering with The Cirqle, XXL Nutrition contracted 14 German fitness and sports influencers to showcase the unique selling points of WHEY ISOLATE ZERO through Instagram Reels and Carousels. Converting this content into Paid Partnership Ads enabled XXL Nutrition to significantly reduce their awareness Key Performance Indicators (KPIs).

Strategy

Results

The collaboration with 14 creators enabled XXL Nutrition to amass a total of 28 creatives for paid media utilization. Utilizing The Cirqle platform's campaign creation widget, XXL Nutrition launched a new ad campaign on Meta, following The Cirqle’s recommended structure that leverages creator-based audiences to enhance campaign performance. Meta’s Paid Partnership Ads, aimed at increasing awareness through a traffic-focused campaign, delivered remarkable results. Particularly notable are the significant improvements in three key metrics (CPM, CPC, and CTR) when compared to a similar campaign: The Partnership Ads achieved a CPM of €4.31, marking a 24.25% decrease compared to XXL Nutrition’s ads (€5.69). With a CPC of €0.16, the Partnership Ads achieved a staggering 56.8% reduction compared to XXL Nutrition’s ads (€0.37). The Partnership Ads boasted a CTR of 2.75%, outperforming XXL Nutrition’s ads by 79.74%. These exceptional outcomes underscore the cost-effectiveness and efficacy of creating, managing and distributing high quality influencer content via The Cirqle’s platform to amplify brand awareness in new markets.

Meta’s Paid Partnership Ads, aimed at increasing awareness through a traffic-focused campaign, delivered remarkable results. Particularly notable are the significant improvements in three key metrics (CPM, CPC, and CTR) when compared to a similar campaign:

The Partnership Ads achieved a CPM of €4.31, marking a 24.25% decrease compared to XXL Nutrition’s ads (€5.69).
With a CPC of €0.16, the Partnership Ads achieved a staggering 56.8% reduction compared to XXL Nutrition’s ads (€0.37).
The Partnership Ads boasted a CTR of 2.75%, outperforming XXL Nutrition’s ads by 79.74%.

These exceptional outcomes underscore the cost-effectiveness and efficacy of creating, managing and distributing high quality influencer content via The Cirqle’s platform to amplify brand awareness in new markets.