Success Stories

FMCG

How an industry leader marketed its newest smartphone through the people who use it the most.

Samsung wanted to promote the Samsung Galaxy S7 in the most efficient way possible. Naturally, they turned to creators, and their decision paid off enormously. The brand offered smartphones to each creator participating in the campaign and an incredible amounts of applications rolled in.

Pet

Purina Pro Plan leverages the cutest pets to get the word out

Keep your pet happy, healthy and strong with Purina®. Bright eyes, a shiny coat and a playful personality are the telltale signs of any healthy pet, and it all starts with a proper diet. As one of the global market leaders in pet food, Purina is leading the way when it comes to advancing the science of nutrition, health and food products for pets.

FMCG

Heineken Christmas launch in Singapore

Heineken is a brand that is deeply rooted in modern culture and loved by many globally. The brand is well known for its amazing commercials and for sponsoring some of the worlds greatest events such as the F1 in Singapore. During the 2018 xmas season Heineken launched an extra special festive campaign across Singapore.

Fashion

A European awareness campaign hyper-targeting key consumers in the United Kingdom and the Netherlands.

Shinola is an American luxury lifestyle brand which specializes in watches, bicycles, and leather goods among other items. That’s why, when the Detroit based brand approached us to launch a campaign to raise awareness for their high-quality products in Europe, we were extremely excited to get started.

FMCG

How an artisanal Gin brand built brand awareness through Cirqle.

After identifying Cirqle as a go-to source for activating, engaging and collaborating with publishers, it was clear that creators offered the perfect fit for encouraging consumers to bring V2C Gin's product out of the pantry and into their favorite Gin-T recipes.

Travel

How the city of Eindhoven uses UGC to entice you to visit the Capital of Design.

You might think Eindhoven sells itself as a destination, but a lot of work goes into its promotion. In an effort to appeal to Millennials, the city of Eindhoven in collaboration with Zandbeek Agency who used The Cirqle's platform, partnering with E.U. creators such as Andy Suryandi and Carl Cunard to generate beautiful content through their social channels.

Fashion

How to execute a product launch in collaboration with influencers.

Wolford has continually positioned itself as a leading innovator in developing luxury basics for women around the globe. That’s why, when the fashion-forward brand saw that their brand was growing, they knew they needed to tap into the community; the only question was how?

FMCG

How LG Electronics reached 30 million views across sport and tech enthusiasts.

Aiming to establish LG Electronics as the ultimate electronics destination for sports enthusiasts, tech geeks and football lovers, the brand selected 36 creators that aligned with their brand and objectives. From Ronaldinho to Martin Lawrence to MattHD Gamer, we drove tens of thousands of clicks to LG’s flagship products destination site and managed to collectively hit over 30 million views across Youtube, Instagram and Facebook.

Sports

Under Armour looked to The Cirqle to start a highly targeted marketing campaign.

“What you do in the dark puts you in the light.” was the theme of this campaign. We knew that the performance of Under Armour's star athletes can directly be linked to sales. And thus, we were extremely curious to see the results of a campaign where creators were asked to do the exact opposite of what they're used to doing. Go dark, don't access social media for 3 days straight, and workout instead.

Fashion

How Fossil generated $5 in-store revenue for every $1 spend

Fossil has launched a beautiful range of smart watches. The brand has an omni-channel marketing strategy for their new product line. Like most brands, they find it a challenge to measure the exact ROI from their digital marketing campaigns to their retail stores. Fossil turned to The Cirqle to help them solve this challenge through mobile attribution.

Travel

New York City's Garment District brought back to life through UGC

How interested New Yorkers attracted a whole new crowd to an underrated part of the city that was long due to receive the attention it deserves. The Garment District was looking to promote its thriving scene of boutiques, restaurants, coffee shops, rooftops and bars to attract a substantial amount of visitors to its neighbourhood. Of course, they soon found out that the best way to do this was through a group of inspiring local creators.

Fashion

Scotch & Soda's Discoverers Experience is an act of Sheer Beauty

Scotch & Soda is inspired by the world and curated by Amsterdam: a highly passionate team of discoverers and collectors, scouring the globe for that painting, poem, vintage piece, ruin or artefact that sparks our never-ending curiosity. Treasures uncovered on worldly wanders are poured into signature looks that clash eras, classics, places of inspiration, meshing unexpected fabrics and patterns. Here's a feature of S&S's Discover Experience.

Home & Interior

How Made.com disrupts the furniture design industry using influencers

Proposing a new type of social campaign, Made.com leveraged to offer a platform-specific reward to creators in a collaboration with Hoxton Hotels, deploying our Create and Share platforms. By offering creators a getaway in their city of choice (Amsterdam or London) and a piece of furniture to shop, over 280+ creators applied for their campaign.

Fashion

How we drove 300 Influencers to UGG Australia

Through Cirqle, UGG managed to get over 300 creators to apply for this campaign. Inducing a huge cost reduction and delivering incredible efficiency through our technology. During the #MyClassicStyle campaign, more than 100 pieces of content were created and over 36 bonus posts were delivered by creators in our network.

Fashion

Belstaff's Here be Dragons Campaign as produced by Droga5, in partnership with The Cirqle

While Belstaff's passionate and adventurous fans frequently share photos of their latest travel trips across the social web in their latest jackets, the luxury brand felt a bigger opportunity was on the horizon. The answer: a user generated content campaign to showcase their fans’ enthusiasm around the Here Be Dragons campaign Belstaff launched.

Quick Service Restaurants

McDonalds leveraged our core platform with their In Common Campaign

McDonalds wanted to promote cultural diversity by collaborating with influencers. This is what we came up with, powered by The Cirqle's Create and Share platforms.

Quick Service Restaurants

Subway's Franchise turned to The Cirqle for their Create, Share & Sell Campaigns

Subway introduced two All-New Signature Wraps with double meat to their lineup. Influencers could choose their New Sesame-Ginger Glazed Chicken Signature Wrap or their New Sweet N’ Smoky Steak & Guac Signature Wrap and produce photo and video content for the world's largest franchiser.

Healthcare

Johnson & Johnson's Band-Aid Red Campaign, for the fight against HIV/AIDS

Using The Cirqle Platform®, Band-Aid RED created a full-blown full-funnel digital marketing campaign, eliminating the use of spreadsheets across the organization and enabling users cross-teams and agencies to collaboratively build a robust campaign.

Delivering Quality Experiences for Leading Brands

Success Stories

How an industry leader marketed its newest smartphone through the people who use it the most.

Purina Pro Plan leverages the cutest pets to get the word out

Heineken Christmas launch in Singapore

A European awareness campaign hyper-targeting key consumers in the United Kingdom and the Netherlands.

How an artisanal Gin brand built brand awareness through Cirqle.

How the city of Eindhoven uses UGC to entice you to visit the Capital of Design.

How to execute a product launch in collaboration with influencers.

How LG Electronics reached 30 million views across sport and tech enthusiasts.

Under Armour looked to The Cirqle to start a highly targeted marketing campaign.

How Fossil generated $5 in-store revenue for every $1 spend

New York City's Garment District brought back to life through UGC

Scotch & Soda's Discoverers Experience is an act of Sheer Beauty

How Made.com disrupts the furniture design industry using influencers

How we drove 300 Influencers to UGG Australia

Belstaff's Here be Dragons Campaign as produced by Droga5, in partnership with The Cirqle

McDonalds leveraged our core platform with their In Common Campaign

Subway's Franchise turned to The Cirqle for their Create, Share & Sell Campaigns

Johnson & Johnson's Band-Aid Red Campaign, for the fight against HIV/AIDS

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