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Delivering Quality Experiences for Leading Brands

Our impactful case studies come with hundreds of insights into running succesful marketing campaigns with content creators. We've gone ahead and organized them per category for your convenience.

Success Stories

citizenM and The Cirqle partnered together to bring significant awareness for the new citizenM Hotel in Geneva.
citizenM

How citizenM went from campaign briefing to earning 2M impressions in just 2 weeks.

Hospitality
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. The Company operates over 600 Barnes & Noble bookstores in 50 states. Barnes & Noble wants bookstores to keep their role as a landmark for personal identification and inspiration. They call for campaigns that instilled curatorship and tangibility.
Barnes & Noble

Barnes & Noble: Unifying readers across the United States together with The Cirqle

Books
Swarovski was looking to promote its Create Your Style community packed with artists that created beautiful items featuring Swarovski’s crystals. The artists shared their creative work with the Swarovski branded Create Your Style page and proactively attached a step-by-step guide on how they created their products. Swarovski wanted to built and expand their community so they turned to Creative Artists of Instagram to help out. They also wanted to grow their audience on the @Swarovski branded Instagram channel to create an avenue to be able to speak with their customers more interactively.
Swarovski

Swarovski turns to The Cirqle for Studio Quality Content and to build Community

Beauty
Due to the Covid-19 pandemic, women in Africa are increasingly at risk of gender-based violence (GBV). Gender-based violence includes physical, sexual, verbal, emotional, and psychological abuse, but also economic or educational deprivation. Both women and men experience gender-based violence but the majority of victims are female. Due to the pandemic, social and protective networks like schools are heavily disrupted.
Amref

Amref: licensing The Cirqle for awareness around Gender Based Violence amidst Covid-19

Healthcare
Marie-Stella-Maris is an Amsterdam-based lifestyle brand that believes everyone should have access to a source of clean drinking water. By offering natural care products and natural mineral water, the brand is dedicated to contribute. For each product consumers purchase, Marie-Stella-Maris donates a fixed amount towards clean drinking water projects worldwide.
Marie Stella Maris

How high-end cosmetics brand Marie Stella Maris builds awareness in Europe with direct-to-consumer marketing strategies

Beauty
Samsung wanted to promote the Samsung Galaxy S7 in the most efficient way possible. Naturally, they turned to creators, and their decision paid off enormously. The brand offered smartphones to each creator participating in the campaign and an incredible amounts of applications rolled in.
Samsung

Samsung marketed its newest smartphone through the people who use it the most.

FMCG
Keep your pet happy, healthy and strong with Purina®. Bright eyes, a shiny coat and a playful personality are the telltale signs of any healthy pet, and it all starts with a proper diet. As one of the global market leaders in pet food, Purina is leading the way when it comes to advancing the science of nutrition, health and food products for pets.
Purina

Purina Pro Plan leverages the cutest pets to get the word out

Pet
Heineken is a brand that is deeply rooted in modern culture and loved by many globally. The brand is well known for its amazing commercials and for sponsoring some of the worlds greatest events such as the F1 in Singapore. During the 2018 xmas season Heineken launched an extra special festive campaign across Singapore.
Heineken

Heineken's Exclusive Christmas Wrap launch amid an avid young crowd in Singapore

FMCG
Shinola is an American luxury lifestyle brand which specializes in watches, bicycles, and leather goods among other items. That’s why, when the Detroit based brand approached us to launch a campaign to raise awareness for their high-quality products in Europe, we were extremely excited to get started.
Shinola

A European awareness campaign hyper-targeting key consumers in the United Kingdom and the Netherlands.

Fashion
After identifying Cirqle as a go-to source for activating, engaging and collaborating with publishers, it was clear that creators offered the perfect fit for encouraging consumers to bring V2C Gin's product out of the pantry and into their favorite Gin-T recipes.
V2C Gin

How an artisanal Gin brand built brand awareness through Cirqle.

FMCG
You might think Eindhoven sells itself as a destination, but a lot of work goes into its promotion. In an effort to appeal to Millennials, the city of Eindhoven in collaboration with Zandbeek Agency who used The Cirqle's platform, partnering with E.U. creators such as Andy Suryandi and Carl Cunard to generate beautiful content through their social channels.
City of Eindhoven

How the city of Eindhoven uses UGC to entice you to visit the Capital of Design.

Travel
Wolford has continually positioned itself as a leading innovator in developing luxury basics for women around the globe. That’s why, when the fashion-forward brand saw that their brand was growing, they knew they needed to tap into the community; the only question was how?
Wolford

Wolford's product launch in collaboration with influencers.

Fashion
Aiming to establish LG Electronics as the ultimate electronics destination for sports enthusiasts, tech geeks and football lovers, the brand selected 36 creators that aligned with their brand and objectives. From Ronaldinho to Martin Lawrence to MattHD Gamer, we drove tens of thousands of clicks to LG’s flagship products destination site and managed to collectively hit over 30 million views across Youtube, Instagram and Facebook.
LG Electronics

LG Electronics reached 30 million views across sport and tech enthusiasts.

FMCG
“What you do in the dark puts you in the light.” was the theme of this campaign. We knew that the performance of Under Armour's star athletes can directly be linked to sales. And thus, we were extremely curious to see the results of a campaign where creators were asked to do the exact opposite of what they're used to doing. Go dark, don't access social media for 3 days straight, and workout instead.
Under Armour

Under Armour looked to The Cirqle to start a highly targeted marketing campaign.

Sports
Fossil has launched a beautiful range of smart watches. The brand has an omni-channel marketing strategy for their new product line. Like most brands, they find it a challenge to measure the exact ROI from their digital marketing campaigns to their retail stores. Fossil turned to The Cirqle to help them solve this challenge through mobile attribution.
Fossil

How Fossil generated $5 in-store revenue for every $1 spend

Fashion
How interested New Yorkers attracted a whole new crowd to an underrated part of the city that was long due to receive the attention it deserves. The Garment District was looking to promote its thriving scene of boutiques, restaurants, coffee shops, rooftops and bars to attract a substantial amount of visitors to its neighbourhood. Of course, they soon found out that the best way to do this was through a group of inspiring local creators.
New York City

New York City's Garment District brought back to life through UGC

Travel
Scotch & Soda is inspired by the world and curated by Amsterdam: a highly passionate team of discoverers and collectors, scouring the globe for that painting, poem, vintage piece, ruin or artefact that sparks our never-ending curiosity. Treasures uncovered on worldly wanders are poured into signature looks that clash eras, classics, places of inspiration, meshing unexpected fabrics and patterns. Here's a feature of S&S's Discover Experience.
Scotch & Soda

Scotch & Soda's Discoverers Experience is an act of Sheer Beauty

Fashion
Proposing a new type of social campaign, Made.com leveraged to offer a platform-specific reward to creators in a collaboration with Hoxton Hotels, deploying our Create and Share platforms. By offering creators a getaway in their city of choice (Amsterdam or London) and a piece of furniture to shop, over 280+ creators applied for their campaign.
Made.com

How Made.com disrupts the furniture design industry using influencers

Home & Interior
Through Cirqle, UGG managed to get over 300 creators to apply for this campaign. Inducing a huge cost reduction and delivering incredible efficiency through our technology. During the #MyClassicStyle campaign, more than 100 pieces of content were created and over 36 bonus posts were delivered by creators in our network.
UGG Australia

How we drove 300 Influencers to UGG Australia

Fashion
While Belstaff's passionate and adventurous fans frequently share photos of their latest travel trips across the social web in their latest jackets, the luxury brand felt a bigger opportunity was on the horizon. The answer: a user generated content campaign to showcase their fans’ enthusiasm around the Here Be Dragons campaign Belstaff launched.
Belstaff

Belstaff's Here be Dragons Campaign as produced by Droga5, in partnership with The Cirqle

Fashion
McDonalds wanted to promote cultural diversity by collaborating with influencers. This is what we came up with, powered by The Cirqle's Create and Share platforms.
McDonalds

McDonalds leveraged our core platform with their In Common Campaign

Quick Service Restaurants
Subway introduced two All-New Signature Wraps with double meat to their lineup. Influencers could choose their New Sesame-Ginger Glazed Chicken Signature Wrap or their New Sweet N’ Smoky Steak & Guac Signature Wrap and produce photo and video content for the world's largest franchiser.
Subway

Subway's Franchise turned to The Cirqle for their Create, Share & Sell Campaigns

Quick Service Restaurants
Using The Cirqle Platform®, Band-Aid RED created a full-blown full-funnel digital marketing campaign, eliminating the use of spreadsheets across the organization and enabling users cross-teams and agencies to collaboratively build a robust campaign.
Johnson & Johnson - Band-Aid RED

SABRE AWARD 2020 - Johnson & Johnson's Band-Aid Red Campaign, for the fight against HIV/AIDS

Healthcare

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