Best Influencer Marketing Campaign
PRovoke Sabre Awards – 2020
McDonalds wanted to promote cultural diversity by collaborating with influencers. This is what we came up with, powered by The Cirqle's Create and Share platforms.
McDonald's is one of the most diverse brands in the country, if not the world. They are known for championing life's feel-good moments. So what better way to show the country just how much we all have in common than through a snapshot of America — glimpse into the 26 million people that visit their restaurants every single day — brought to life through a creative lens. In their first brand campaign in over three years, 'In Common', McDonald's showcased the vast diversity that can only be found in their restaurants, through a series of portraits inspired by world-renowned photographer, Mark Seliger. McDonald’s leveraged The Cirqle to invite photographers from across the United States to submit their own series of portraits that showcase a diversity of people with special McDonald’s memories, traditions, and experiences for its 'In Common' campaign.
Through an exciting partnership between Talenthouse and The Cirqle, McDonalds was able to launch its marketing campaign in the Los Angeles area, partnering with 11 photography influencers from a broad range of ethnicities and driving over 1.1 million verified impressions with an average engagement rate of 4.66% (benchmark = 3.64%).
McDonald’s was really looking to celebrate the things within all of us that we share. That felt like the perfect opportunity for The Cirqle to tell really good stories about human connection through a series of unique portraits as part of the In Common campaign. And, it was a great fit for The Cirqle, which has always been a place that celebrates diversity and champions stories about the things that we have in common. Results were outstanding, including over one million verified impressions and an well above benchmarked engagement rate.
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