McDonald's is one of the most diverse brands in the country, if not the world. They are known for championing life's feel-good moments. So what better way to show the country just how much we all have in common than through a snapshot of America — a glimpse into the 26 million people that visit their restaurants every single day.
In partnership with Talenthouse, we launched the In Common program to showcase the vast diversity that can only be found in McDonald’s restaurants. World-renowned photographer Mark Seliger alongside 11 US photography influencers from a broad range of backgrounds submitted their own series of portraits showcasing how special McDonald’s memories, traditions, and experiences have impacted a diverse set of consumers.
The experience of championing diverse experiences at McDonald’s would have been enough for us, but we were thrilled to drive nearly 1.2 million verified impressions with an average engagement rate of 4.66% – 28% higher than our benchmark.