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The Creator Performance Era
Steven Lammertink
July 1, 2025
Customer Stories

Blog, Resources and Learning

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From Paid Social to Creator Media: How the Funnel Has Changed

Steven Lammertink
November 3, 2025

Creator Ads vs. Brand Ads: The Real CPM, CTR, and ROAS Data

Steven Lammertink
October 15, 2025

From Paid Social to Creator Media: How the Funnel Has Changed

Steven Lammertink
November 3, 2025

AI Method to Find Relevant Influencers Fast

Steven Lammertink
October 27, 2025

Master 2025 Influencer Campaigns: Proven ROI Tactics

Steven Lammertink
August 4, 2025

Scaling From Organic to Paid: The Creator Growth Curve Explained

Steven Lammertink
October 23, 2025

From Paid Social to Creator Media: How the Funnel Has Changed

Steven Lammertink
November 3, 2025

AI Method to Find Relevant Influencers Fast

Steven Lammertink
October 27, 2025

Scaling From Organic to Paid: The Creator Growth Curve Explained

Steven Lammertink
October 23, 2025

Creator Ads vs. Brand Ads: The Real CPM, CTR, and ROAS Data

Steven Lammertink
October 15, 2025

Black Friday Creator Strategies: How to Outperform with The Cirqle’s Proven Playbook

Steven Lammertink
October 6, 2025

How to Launch ROI-First Influencer Campaigns in 7 Days

Steven Lammertink
August 26, 2025

2025 Influencer ROI Benchmarks: What Brands Need

Steven Lammertink
August 21, 2025

Find Relevant Influencers for Brand Revenue Fast

Steven Lammertink
August 19, 2025

Influencer ROI Tracking Software You’ll Actually Open Daily

Steven Lammertink
August 16, 2025

Boost Influencer ROI With AI-Powered Discovery

Steven Lammertink
August 8, 2025

Master 2025 Influencer Campaigns: Proven ROI Tactics

Steven Lammertink
August 4, 2025

The Game-Changing Benefits of an Influencer Marketing Platform for Your Business

Steven Lammertink
July 30, 2025

The Influencer Tech Stack for DTC Brands in 2025

Steven Lammertink
July 17, 2025

Automated Influencer Campaign Management: The Secret to Scaling Without Breaking

Steven Lammertink
July 15, 2025

Smarter Usage & Licensing Rights

July 9, 2025

The New Funnel: Why Influencer > Ad Creative

Steven Lammertink
July 3, 2025

The Creator Performance Era

Steven Lammertink
July 1, 2025

Now Live: Slack Integration + Anomaly Detection for Creator Campaigns

Steven Lammertink
June 17, 2025

How to Drive Influencer Campaigns with RoAS (And Real Benchmarks)

Steven Lammertink
June 12, 2025

Why Performance Teams Are Taking Over Influencer Marketing

Steven Lammertink
June 3, 2025

Top 5 Influencer Marketing Mistakes to Avoid in 2025 (And How to Fix Them)

Steven Lammertink
May 29, 2025

Paid Social Meets Influencer Marketing: The Art of Scaling Creator Content for Performance

Steven Lammertink
May 26, 2025

The State of Influencer Marketing in 2025: Must-Track Metrics for Maximum ROI

Steven Lammertink
April 30, 2025

Your 2025 Guide to Onboarding Creators for Performance-Driven Influencer Marketing

Steven Lammertink
April 24, 2025

Scaling Influencer Campaigns for Sales: AI & Performance Tactics for 2025

Steven Lammertink
April 17, 2025

Maximising Creator‑Driven Sales: Performance Metrics That Matter in 2025

Steven Lammertink
April 17, 2025

The Science of Influencer Selection: How to Pick the Right Creators for Maximum Impact

Steven Lammertink
April 14, 2025

Maximizing RoAS with AI-Powered Influencer Campaigns: A Data-Backed Playbook

April 1, 2025

The Influencer Performance Formula: Measuring What Matters

Steven Lammertink
March 25, 2025

The Whitelisting Revolution: Why It’s Essential in 2025

Steven Lammertink
March 18, 2025

Scaling from Organic to Paid Influencer Content

Steven Lammertink
March 13, 2025

AI in Influencer Marketing: Revolutionizing Precision and Performance

Steven Lammertink
March 11, 2025

What Instagram Influencers Really Charge

Steven Lammertink
February 3, 2025

The Cirqle V2: A fully reimagined influencer platform

Steven Lammertink
December 3, 2024

Influencer Marketing meets AI-Driven Creative: A Perfect Synergy

October 30, 2024

The Importance of Authenticity in Influencer Marketing

October 25, 2024

Creator rates on Instagram and TikTok

Steven Lammertink
October 22, 2024

YouTube Shorts with Creators

Steven Lammertink
October 16, 2024

Does Influencer Marketing Work?

Steven Lammertink
October 9, 2024

Introducing The Cirqle's Agency Partner Program

October 2, 2024

How Rate Negotiation Saves Money on Influencer Marketing

Griffin Solot-Kehl
July 16, 2024

10 Key Features to Look for in Influencer Platforms

Steven Lammertink
March 18, 2024

Youtube integrates with The Cirqle's Influencer Marketing Platform

Steven Lammertink
March 4, 2024

Cost Per Views with TikTok Creator Marketing

Steven Lammertink
February 28, 2024

The Future of Influencer Marketing for direct-to-consumer brands

Steven Lammertink
February 26, 2024

Maximizing ROI: Conversion Tactics with TikTok Influencers

Steven Lammertink
February 20, 2024

Shopify integrates with The Cirqle's Influencer Marketing Platform

February 16, 2024

Understanding the Difference: Allowlisting vs. Partnership Ads

Steven Lammertink
February 14, 2024

The Power of TikTok: Influencer Strategies for Fashion and Beauty Brand Conversions

Steven Lammertink
February 13, 2024

Why is ROI Measurement Important in Influencer Platforms?

Steven Lammertink
February 7, 2024

Case Study: Successful Influencer Marketing ROI Strategies

Steven Lammertink
January 10, 2024

Maximizing Your Influencer Marketing ROI: Proven Tips and Tricks

Steven Lammertink
January 10, 2024

How do influencers drive sales for brands?

Steven Lammertink
January 10, 2024

How do you negotiate with influencers?

Steven Lammertink
December 21, 2023

What is the best strategy for influencer marketing?

Steven Lammertink
December 21, 2023

How do you succeed in influencer marketing?

Steven Lammertink
December 15, 2023

What makes influencer marketing successful?

Steven Lammertink
December 15, 2023

Choosing the Right Influencer for Your Marketing Campaign

Steven Lammertink
December 15, 2023

The Pros and Cons of Influencer Marketing

Steven Lammertink
December 15, 2023

How to Leverage Influencer Marketing for Your Brand

Steven Lammertink
December 15, 2023

What is a good RoAS for influencers?

Steven Lammertink
December 15, 2023

Introducing: Influencer compensation and rate negotiation

Steven Lammertink
December 13, 2023

The Cirqle awarded with “Market Leader” status by Featured Customers

Steven Lammertink
December 13, 2023

CPM’s in Influencer Marketing

Steven Lammertink
December 5, 2023

What is Q5 and why does it matter?

Steven Lammertink
November 9, 2023

How The Cirqle enables Paid Partnership Ads

Steven Lammertink
November 2, 2023

TikTok Creators: Running TikTok ads that Convert

Steven Lammertink
November 1, 2023

Crafting the Perfect Creative Brief

Steven Lammertink
October 24, 2023

A guide to selecting creators for paid partnership ads.

Steven Lammertink
October 3, 2023

The Transformative Power of AI in Creator Marketing

Steven Lammertink
September 27, 2023

How to Structure Paid Partnership Ads for Optimal Results

Steven Lammertink
September 26, 2023

Spark Ads or Partnership ads, which are better?

Dien van Dijk
September 12, 2023

Influencer marketing backed by AI: A Game-Changer for Advertisers and Creators

Steven Lammertink
September 5, 2023

The Power of Q3: Unveiling the Potential of Creator Marketing and Partnership Ads in lieu of Q4

July 25, 2023

The Ultimate Guide to using partnership ads this Back-to-School season

July 13, 2023

The Trillion Dollar Opportunity: Harnessing the Surge of the Creator Economy

June 2, 2023

All About Whitelisting, Branded Content and Partnership Ads

May 25, 2023

Decreasing CPA and Maximizing RoAS with The Cirqle's Comprehensive Analytics and Reporting

May 22, 2023

Scale Creator Ads with Automated Audience Creation

May 16, 2023

Introducing TikTok Creator Profiles on The Cirqle

January 31, 2023

Best Practices for Direct Response with Influencer Ads

October 17, 2022

The Ultimate Guide to using Creators with Paid Media this Holiday Season

October 10, 2022

The Ultimate Guide to Creator Whitelisting

October 10, 2022

Meta: House of Instagram Event in Paris featuring The Cirqle

October 4, 2022

10 template influencer campaign briefs from the world's leading brands

September 27, 2022

The Cirqle is now a badged Facebook Business Partner

September 12, 2022

Fair compensation for influencers

August 24, 2022

Running Influencer Ads on TikTok

August 24, 2022

What To Do With (No) Conversions on TikTok’s Influencer campaigns!

August 24, 2022

Tips to Write Successful Influencer Briefs

Steven Lammertink
August 24, 2022

The Power of Influencer Whitelisting at Scale, this Holiday Season

August 18, 2022

Creator Powered Ads are the future of influencer marketing

August 16, 2022

Part II: RoAS vs. ROI in Influencer Marketing

August 10, 2022

The Future of Selling is Social, powered by Influencers

July 27, 2022

Part I: The Truth about RoAS in Influencer Marketing

July 26, 2022

Capture 86% of Female Buyers This Holiday Season

November 17, 2021

4 Ways to Spice Up Your Holiday Campaign

November 17, 2021

15 Minute Hack to Revolutionize your Influencer Marketing Efforts

November 15, 2021

4 Ways to Stay Relevant in the Metaverse

November 15, 2021

Create magical AR content for the Holidays

October 22, 2020
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