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Authentic creator content amplified by targeted ads helped this innovative hearables brand efficiently capture new US & UK audiences.
Loop Earplugs is on a mission to help people "live life at their own volume". They’ve revolutionized hearing protection by making earplugs stylish, comfortable, and effective – transforming them from a purely functional item into a lifestyle accessory.
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Having already sold over 8 million earplugs worldwide and recognized by Fast Company as one of the World's Most Innovative Companies in 2024, Loop aimed to further accelerate new customer acquisition in the competitive US and UK markets
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Our journey began with a bold ambition: to drive impact at scale by tapping into creators whose lifestyles would naturally align with Loop’s value proposition. Loop sourced and managed a network of 58 diverse creators across Instagram and TikTok through The Cirqle platform.
We targeted niche communities that mirrored real-world use cases from busy moms managing daily chaos, festival goers protecting their ears without compromising on style, frequent travelers seeking quiet on the go, to creators who work in noisy environments like cafés and coworking spaces. This mix ensured Loop’s message resonated across multiple audience segments while positioning earplugs not just as a functional necessity, but as a stylish, lifestyle-enhancing accessory.
A pivotal step was identifying the most engaging organic posts. Using The Cirqle, Loop seamlessly transformed this proven creator content into high-impact Paid Partnership ads and TikTok Spark Codes, immediately boosting visibility beyond the creators’ initial followers.
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This is how influencer marketing should work. One platform that eliminates the manual grind, lets us scale like performance marketing, and unlocks the full value of creator content through paid — instantly, globally, and at ROI we can forecast.
The Cirqle enabled Loop to reach new, high-intent customers by targeting custom audiences like the creators’ followers and building Lookalike Audiences on Meta based on those who engaged with the initial creator content. This meant scaling the most effective messages to people most likely to buy.
Throughout, The Cirqle provided the insights needed to monitor and optimize performance in real time rather than relying on automated distribution. This led to ultimately maximizing return and reducing wasted spend.
As part of this, we transitioned from a Campaign Budget Optimization structure to an Ad Set Budget Optimization setup, allowing for more granular control over budget allocation.
This shift ensured that top-performing creatives and audience segments received the precise investment they need.
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