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The Loop playbook for Creators. Turning 60 Influencers into highly scalable revenue channels with The Cirqle
Having already sold over 8 million earplugs worldwide and recognized by Fast Company as one of the World's Most Innovative Companies in 2024, Loop aimed to further accelerate new customer acquisition in the competitive US and UK markets
RoAS
6.5x
Impressions
12 million
Clicks to Loop's websites
57,000
Our step-by-step journey together
Organic
Organic Reels
Creator Partnerships
Paid Activities
Alexander Lodeweyckx
Loop Earplugs
“The Cirqle’s data-driven creator engine showed that honest UGC can outperform studio ads, transforming social content into predictable revenue.”
6.5x
RoAS
-73%
Decrease in CPA
Watch Video
Turning content into high-performing Adds
Get Started
A pivotal step was identifying the most engaging organic posts. Using The Cirqle, Loop seamlessly transformed this proven creator content into high-impact Paid Partnership ads and TikTok Spark Codes, immediately boosting visibility beyond the creators’ initial followers.
Scaling with Lookalike Audiences
The Cirqle enabled Loop to reach new, high-intent customers by targeting custom audiences like the creators’ followers and building Lookalike Audiences on Meta based on those who engaged with the initial creator content.
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
Get Started
10%
vs BAU
Outperformance of Loop's own ads using the Cirqles Lookalike audiences
58
Creators
Our platform made it easy to connect with a broad set of influencers
2
Channels
86 pieces of content across 2 channels covering all placements
150
LaL audiences
The Cirqle auto-generated 150 look-a-like audiences from creators followers, for hyper targeting
Data-Driven Optimization for Peak Performance
Throughout, The Cirqle provided the insights needed to monitor and optimize performance in real time rather than relying on automated distribution. This led to ultimately maximizing return and reducing wasted spend.
As part of this, we transitioned from a Campaign Budget Optimization structure to an Ad Set Budget Optimization setup, allowing for more granular control over budget allocation.
Get Started
.avif)
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ROAS Lift
Increase in RoAS
10% vs Bau
CPM
$20
Clicks to Loop Website
57k
Brands using our SaaS platform to run campaigns with UGC content creators are seeing a measurable ROAS lift, thanks to authentic, creator-driven content that resonates more deeply with target audiences.
By streamlining collaboration and amplifying distribution through trusted voices, the platform drives higher engagement, lower CAC, and ultimately more efficient ad spendtranslating into stronger returns on every dollar invested.
Get Started
10%
RoAS Lift
Other Platforms
Key Takeaways: why this partnership succeeded
Authenticity Amplified
Genuine creator content, strategically boosted with paid ads, delivered both trust and reach.
Smart Scaling
Using data to identify winning content and then scaling with Lookalike Audiences drove efficient growth.
Integrated Efficiency
The Cirqle made it simple to turn organic creator content into effective paid social assets, streamlining the process.
How to use The Cirqle
Choose your goal, we’ll handle the rest. Here are some examples to get you started
Find the right creators fast using AI search + predictive scoring so you start with people who are likely to convert.
Turn organic creator content into ad-ready assets you can quickly test, iterate, and scale.
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Connect outcomes back to creators so you can see what drove sales, not just engagement.
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Run continuous ambassador/affiliate programs with ongoing recruitment, activation, and content flow.
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Use performance signals to double down on winners and pause what’s not driving incremental results.
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Plug in Shopify + your attribution stack so tracking and payouts are clean end-to-end.
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Stop Searching. Start Building.
Ready to scale your influencer marketing and drive measurable sales like Loop Earplugs?
Give your team the power and speed they need to find the right partners and grow your brand.
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