'The Power of Influence' eBook by The Cirqle, available now for free
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Authentic creator content, amplified by targeted media, turned Zelesta’s washable-duvet brand into a repeatable acquisition channel across six countries.
Zelesta eliminates duvet covers entirely. Its machine-washable, cover-free duvets let families remake a bed in seconds and keep it hygienic with a quick laundry cycle. The product’s practicality has built a loyal direct-to-consumer base that now stretches well beyond the Netherlands.
Industry
Active Markets
Flagship Product
Before The Cirqle, Zelesta’s influencer efforts ended once a post went live. Reach was broad, impact was brief, and ROI was impossible to track. With The Cirqle, Zelesta could now select high-fit, high-ROAS creators through AI recommendations and enter new countries with creators who already speak to local audiences
AI uncovered creators whose audiences mirror Zelesta’s ideal buyer. These partners are community specialists who know what their followers value.
Zelesta activated campaigns in:
The Cirqle’s AI removed the guesswork. We invested in creators who matched our targets and performance goals from day one
Bringing more high-fit creators into the program multiplied content output, extended reach across Meta and TikTok, and unlocked truly scalable performance: a constant flow of assets let Zelesta test new formats and hooks, unified rights management kept winning ads live for longer, and real-time analytics redirected budget toward the creatives that delivered sales.
