76% ROAS Uplift: How Zelesta Scaled Influencer Marketing Across Europe
Authentic creator content, amplified by targeted media, turned Zelesta’s washable-duvet brand into a repeatable acquisition channel across six countries.
Our step-by-step journey together
"The Cirqle’s AI removed the guesswork. We invested in creators who matched our targets and performance goals from day one".
Simplifying Sleep, Accelerating Sales
Zelesta eliminates duvet covers entirely. Its machine-washable, cover-free duvets let families remake a bed in seconds and keep it hygienic with a quick laundry cycle. The product’s practicality has built a loyal direct-to-consumer base that now stretches well beyond the Netherlands.
From Organic Reach to Repeatable Performance
Before The Cirqle, Zelesta’s influencer efforts ended once a post went live. Reach was broad, impact was brief, and ROI was impossible to track.
With The Cirqle, Zelesta could now select high-fit, high-ROAS creators through AI recommendations and enter new countries with creators who already speak to local audiences
Creators
AI and human curation shortlist creators by fit, audience overlap, and category relevance.
Assets
Creators upload assets directly into The Cirqle. Zelesta reviews captions, checks safe zones, and ensures brand alignment in one place.
RoAS uplift
A clear, strategic brief that included with best in class structure ensured high sales volumes
Drop in CPA
Performance testing and our optimisation suite helped decrease CPA under BAU ads.
European Rollout Powered by the Right Creators
AI uncovered creators whose audiences mirror Zelesta’s ideal buyer. These partners are community specialists who know what their followers value.
Zelesta activated campaigns in:
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The Cirqle Performance Engine in Action
Bringing more high-fit creators into the program multiplied content output, extended reach across Meta and TikTok, and unlocked truly scalable performance: a constant flow of assets let Zelesta test new formats and hooks, unified rights management kept winning ads live for longer, and real-time analytics redirected budget toward the creatives that delivered sales.
Key Takeaways: why this partnership succeeded
Briefing and Creator Selection
AI and human curation shortlist creators by fit, audience overlap, and category relevance.
Content Approval
Creators upload assets directly into The Cirqle. Zelesta reviews captions, checks safe zones, and ensures brand alignment in one place.
Ad Activation and Optimisation
With rights secured, content becomes Partnership Ads within minutes. Underperformers are paused, and top performers are scaled through real-time AI signals.
How to use The Cirqle
Choose your goal, we’ll handle the rest. Here are some examples to get you started
Find the right creators fast using AI search + predictive scoring so you start with people who are likely to convert.
Turn organic creator content into ad-ready assets you can quickly test, iterate, and scale.
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Connect outcomes back to creators so you can see what drove sales, not just engagement.
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Run continuous ambassador/affiliate programs with ongoing recruitment, activation, and content flow.
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Use performance signals to double down on winners and pause what’s not driving incremental results.
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Plug in Shopify + your attribution stack so tracking and payouts are clean end-to-end.
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Ready to scale your influencer marketing and drive measurable sales like Zelesta?
Give your team the power and speed they need to find the right partners and grow your brand.
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