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The Creator-First Strategy That Helped Matt Sleeps Outperform ROAS by 27.6%
Matt Sleeps tapped into The Cirqle’s creator engine to refresh their media mix with authentic high-performing content that unlocked scalable growth and delivered a 27.6 percent uplift in RoAS over their BAU ads.
RoAS Uplift
+27.6%
Creators
20+
Assets
40+
Our step-by-step journey together
Organic
Organic Reels
Creator Partnerships
Paid Activities
Maikel Purvis
Head of Digital Marketing, Matt Sleeps
"The Cirqle turned influencer marketing into a high-performance acquisition channel for us. We cut CAC by over 30%, scaled content production 5x, and hit one of our highest-ever ROAS on autopilot".
+27.6%
RoAS Uplift
20+
Creators
Reimagining rest with award-winning design
Get Started
Matt Sleeps is a leading direct-to-consumer mattress brand in the Netherlands, known for its award-winning products and sleek design. With a strong focus on customer satisfaction, sustainability, and design, Matt Sleeps has built a loyal following and continues to grow rapidly.
Creator Activation
20+ trusted nano and micro creators selected for strong engagement and brand alignment — built for authenticity at scale.
Content Production
40+ performance-optimized assets produced across Reels and Carousels — ready for native use and paid activation.
Audience Expansion
40+ custom lookalike audiences generated from creator data and deployed directly into Meta Ads Manager — precision-built for conversions.
A Performant Creator Framework
Matt Sleeps applied The Cirqle’s 20:40:40 rule to turn high-performing content into a repeatable growth engine.
The result: a streamlined system that delivered consistent results while keeping creative and media costs under control.
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@camisophiaaaaa
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@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
@youraverageguystyle
@wenyiteong
@xcarlydaviesx
@thesilvahome
@tuggziee
@styledby.rhi
@stefanos_dimoulas
@steph.andher3
@sophie.eb.x
@snehasunny30_
@ruddiyeh
@rachelfionag
@ourcardifflife
@pami01v
@mum2louis01
@mollyawatling
@mua_aldonafrancis
@lucylou528
@lydiaeatsvegan
@lloydsceatspage
@lize_jade
@leonaridajovaa
@laurenrhiannon
@kornelkoczkas
@kieranlai.official
@jodiestubbings
@jazz.fitness_
@ispylibby
@isaacffrancis
@hettiefur
@glossme1up
@gemmalwaite
@elizziemay
@edible_in_edinburgh
@beccanicholsonx
@dream1ncolour
@danny_b_miller
@anabwarsame
@camisophiaaaaa
@caitlingolder_
@byaditimishra
@burcibaci
@brandonpmyers
@astyleedit
@alexincolour
@_thisisamina
@_katiemeehan
@_jackfowler_
@almurph18
@_em.jade_
Get Started
20+
creators
Nano and micro creators selected for authenticity, engagement, and efficiency — no overpaying, no guesswork.
40+
assets
Performance-built Reels and Carousels designed for native engagement and tested across paid channels.
€2,000
saved
In-platform rate negotiation cut costs and boosted budget efficiency — no back-and-forth, just better ROI.
40+
creator-based audiences
The Cirqle activated high-intent, lookalike segments built from creator audience data — boosting precision, scale, and conversion in Meta.
High-Impact Growth, Driven by Creators
Matt Sleeps joined forces with The Cirqle to launch a creator-led performance engine built not just for reach, but for results. From pinpointing the right creators to deploying content across paid channels, every step was powered by data and designed for scale.
This was performance marketing redefined: tech-enabled, results-driven, and creator-first at every stage.
Get Started
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The Cirqle Performance Engine in Action
Increase in RoAS
+27.6%
Reduction in CPA
-34.7%
CTR
+20%
Matt Sleeps built a scalable, creator-first performance system with The Cirqle. By activating the right talent, streamlining content production, and tapping into high-intent audiences, the team unlocked measurable impact across the funnel.
In-platform tools, AI-backed selection, and automated targeting made execution faster, smarter, and more cost-effective.
Get Started
Key Takeaways: why this partnership succeeded
High-Volume Creators, Lower Costs
Matt Sleeps unlocked scale by activating more nano and micro creators at leaner rates. This approach delivered a steady stream of content, more creative angles for testing, and wider audience coverage — all without overspending. Content velocity became a performance advantage.
Trust Over Demographics
Performance wasn’t driven by reach alone — it came from resonance. Each creator was matched to an audience that trusted them, ensuring that product recommendations felt relevant and personal. That trust translated directly into higher engagement and stronger conversion intent.
Performance-Driven Creator Selection
Using The Cirqle’s proprietary RoAS data, Matt Sleeps only partnered with creators who had a history of converting in similar categories. This data-backed approach minimized risk, eliminated guesswork, and drove consistent, compounding returns.
How to use The Cirqle
Choose your goal, we’ll handle the rest. Here are some examples to get you started
Find the right creators fast using AI search + predictive scoring so you start with people who are likely to convert.
Turn organic creator content into ad-ready assets you can quickly test, iterate, and scale.
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Connect outcomes back to creators so you can see what drove sales, not just engagement.
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Run continuous ambassador/affiliate programs with ongoing recruitment, activation, and content flow.
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Use performance signals to double down on winners and pause what’s not driving incremental results.
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Plug in Shopify + your attribution stack so tracking and payouts are clean end-to-end.
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Stop Searching. Start Building.
Ready to scale your influencer marketing and drive measurable sales like Matt Sleeps?
Give your team the power and speed they need to find the right partners and grow your brand.
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